Tag Archives: Campbell Soup Co.

Bridging the gap

Technology, changing personal and societal interests and evolving eating habits are changing how retailers market their stores to reach multiple generations. Continue reading

Posted in 2015 01 Article Archives, Cover Stories

Polished image

New and improved offerings in canned and packaged foods are taking the tarnish off of center store’s reputation for being dull, uninspired and outdated. Face it, the frozen … Continue reading

Posted in 2014 02 Article Archives, Center Store

Hot tomatoes

Pasta sauce sales are simmering as more manufacturers turn to niche and specialty products. Pasta sauce has come a long way from the days … Continue reading

Posted in 2013 09 Article Archives, Center Store

Turning up the juice

New flavors, blends, packaging and promotions are brightening up the outlook for the shelf-stable and frozen concentrate juice sets. Shelf-stable and frozen concentrate juices … Continue reading

Posted in 2013 05 Article Archives, Center Store

Campbell and Chef Antonia Lofaso Inspire Women to Take Better Care of Their Hearts

Now in its seventh year as a proud sponsor of the American Heart Association’s Go Red For Women movement, Campbell Soup Company is partnering … Continue reading

Posted in Grocery, Promotions, What's New

From The Publisher: Connecting the dots

This strange economic landscape is causing real concerns for retailers and suppliers as they struggle to keep the supermarket sales engine humming. Officials at … Continue reading

Posted in 2012 10 Article Archives, Columns

Talking Shop with Tim Hassett, Campbell Soup Co

The senior vp, North America sales, for Campbell Soup Co. outlines the company’s strategy to help rejuvenate the center store. Continue reading

Posted in 2012 07 Article Archives, Talking Shop

Squeezing the juice

Manufacturers hope to invigorate the shelf-stable juice category with lower-calorie, healthful options. Getting people, especially kids, to eat the USDA daily-recommended allowance of fruits … Continue reading

Posted in 2012 06 Article Archives, Center Store