Tag Archives: Coca-Cola

Coca-Cola Honors POW Group this Veterans Day

Every year Coca-Cola pauses to honor the veterans and members of the U.S. military who sacrifice to serve their country and protect our freedoms. … Continue reading

Posted in News, Uncategorized

Up in front-end

Improving merchandising, product assortment and fixtures can dramatically increase front-end checkout impulse sales. Forget that Kris and Bruce Jenner are splitsville or that Teresa Giudice is … Continue reading

Posted in 2014 11 Article Archives, Upfront

From the Publisher: Softening the stance on soft drinks

Top beverage companies take aim at reducing consumer intake of sugary drinks. These beverage companies sure do know how to keep their hands on … Continue reading

Posted in 2014 11 Article Archives, Columns

Coca-Cola Celebrates a Summer of Sharing

Coca-Cola’s summer campaign extends an invitation to America to ‘Share a Coke.’ For the first time in the U.S., Coca-Cola is personalizing the sharing … Continue reading

Posted in Grocery, Promotions, What's New

Coca-Cola is Bringing FIFA World Cup Trophy Tour to U.S.

Coca-Cola and FIFA are bringing the FIFA World Cup Trophy Tour to the U.S. The legendary FIFA World Cup Trophy will visit four U.S. … Continue reading

Posted in Promotions, What's New

Sprite and LeBron James Mix It Up to Create a Limited-Edition Flavor

NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game … Continue reading

Posted in Grocery, Promotions, What's New

Zico Beverages Joins the Coca-Cola Family

The Coca-Cola Company and ZICO Beverages announced that Coca-Cola has acquired the outstanding ownership stake in ZICO. The move completes the transaction which began … Continue reading

Posted in News

At your convenience

The National Association of Convenience Stores Expo has become a valuable show for grocers. The annual National Association of Convenience Stores (NACS) Expo, held … Continue reading

Posted in 2013 11 Article Archives, Upfront

Wet your appetite

Unique and healthy refreshments are heralding in a new age in the supermarket beverage aisle. Continue reading

Posted in 2013 11 Article Archives, Center Store

Consumers More Likely to Avoid Total Sugars Than Specific Types

Consumers avoid total sugars more than they avoid any specific sweetener, according to a new brand-level consumer attitudes and behavior study about food and … Continue reading

Posted in News

Coca-Cola Refreshments’ Joe Burke Honored with FMI’s Albers Award

Food Marketing Institute (FMI) today recognized an outstanding trading partner advocate in the food retail community, Joe Burke, vice president of retail industry affairs … Continue reading

Posted in News

Drinking it in

Beverages were flowing throughout the 2012 NACS Show in Las Vegas, setting new trends and delivering exciting new flavors. This year’s National Association of … Continue reading

Posted in 2012 12 Article Archives, Center Store

Peapod expands virtual grocery stores

Peapod.com announced the launch of more than 100 virtual grocery stores at commuter rail stations in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, … Continue reading

Posted in News

Shifting Shopper Behavior

Rising from the ashes of the recession, shoppers are hitting the stores with their smartphones and a new attitude. Continue reading

Posted in 2012 09 Article Archives, Cover Stories

Sounding Board: Negative press

Supervalu has plenty of company in other industries as it struggles to prop up its brand in the wake of bad news. At a … Continue reading

Posted in 2012 09 Article Archives, Columns

BI-LO and Coca-Cola Team Up With the USO

BI-LO and Coca-Cola have partnered with the USO to support its Operation Phone Home (OPH) program, which connects troops deployed overseas with their families … Continue reading

Posted in News

Liquid Refreshment Beverage Market Increased in 2011

The U.S. liquid refreshment beverage market grew by 0.9% in 2011, according to preliminary data from Beverage Marketing Corporation. This marked a second year … Continue reading

Posted in News

Social Value

Did you ever wish you could sit at the cool kids’ table when you were in high school? Well, now you can thanks to … Continue reading

Posted in Blogs

Coca-Cola and P&G Executives Join GS1 U.S. Board of Governors

Melvin Landis of Coca-Cola Refreshments and Roberto Magaña of Procter & Gamble have been appointed to the GS1 US Board of Governors, the organization … Continue reading

Posted in News