Tag Archives: CPG

Deloitte Survey: Shoppers Continue to Leave National Brands Behind

America’s national food, beverage and household brands struggle to regain favor in the hearts and minds of U.S. consumers for the fifth year in … Continue reading

Posted in News

Report Reveals Health & Wellness Remains Top Marketplace Priority

Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, released Health & Wellness 360°, a comprehensive report dedicated … Continue reading

Posted in News

America’s Household Brands Losing Ground, Deloitte Reports

U.S. consumers are pushing their shopping carts past many of America’s national brands and feel little regret in doing so, according to Deloitte’s American … Continue reading

Posted in News

IRI and SPINS Create SPINS NaturaLink Segmentation to Generate New Perspectives on Consumers’ Attitudes

Consumers are increasingly embracing natural and organic products, and often they are as concerned about what is not in the products they buy, especially … Continue reading

Posted in News

Food Forum: Picture this

Using image recognition technology for in-store promotions can pay big dividends for retailers. By Jamie Thompson The ongoing battle between brands for premium shelf … Continue reading

Posted in 2013 09 Article Archives, Columns

Shifting Focus to New Rules of Consumer Engagement

Retailers and consumer packaged goods companies today are dealing with new rules of consumer engagement as they seize opportunities from advanced technology and the … Continue reading

Posted in News

SymphonyIRI Report Recaps 2012 CPG Trends and Predicts Trends for 2013

Reverberations from the nation’s economic rollercoaster ride have been felt throughout the consumer packaged goods (CPG) industry for several years now, and 2012 was … Continue reading

Posted in News

Consumer Products Industry Expects Sales in Warehouse Club Stores to Outpace Other Retail Channels

Consumer products executives expect their highest growth to come from the warehouse club channel compared with any other retail sales channel over the next … Continue reading

Posted in News

SymphonyIRI Reveals National Brands Gaining on Private Label

It’s no secret that the struggling economy has been a boon for marketers of private label products. Not content to coast on increased consumer … Continue reading

Posted in News

Rise of the Millennials

Jefferies, the global investment bank, and AlixPartners, the global business advisory firm, announced the findings of their new joint study, Trouble in Aisle 5, … Continue reading

Posted in News

Mighty Kids Media Forms Strategic Grocery Partnerships

Mighty Kids Media has partnered with grocers to deliver kids club programming that celebrates the innate super power each child possesses. They believe there … Continue reading

Posted in News

AMG Strategic Advisors Releases Findings from Comprehensive CPG Trade Promotion and Spending Study

AMG Strategic Advisors, a recently formed strategy and insights consulting unit of Acosta Marketing Group (AMG), which provides world-class integrated marketing solutions for consumer packaged … Continue reading

Posted in News

Elevating private label

Retailers and manufacturers need to collaborate and innovate to take private label to the next level. By John Karolefski Private label has clearly been … Continue reading

Posted in 2011 11 Article Archives, Cover Stories