Tag Archives: Dos Equis

Dos Equis Reveals its 2014 Most Interesting Masquerade Program

Dos Equis is unmasking the details of its most interesting Masquerade program set to hit retail and on-premise accounts from September 15through October 31. … Continue reading

Posted in Grocery, Promotions, What's New

Dos Equis Introduces Dos-A-Rita

Dos Equis announces the launch of Dos Equis Dos-A-Rita, a Lager Margarita that will hit store this spring. Modeled after the popular cocktail recipe … Continue reading

Posted in Grocery, Uncategorized, What's New

Dos Equis’ Dos De Mayo Program Extends Cinco Celebration

This spring, Dos Equis is leveraging the success of its 2013 Dos de Mayo program by inviting adult consumers, 21 and older, to take … Continue reading

Posted in Promotions, What's New

Talking Shop with… Steve Ward

Steve Ward, vice president of national accounts for HEINEKEN USA, says retailers are winning with an offering of upscale beers. What are the latest … Continue reading

Posted in 2013 12 Article Archives, Talking Shop

Dos Equis Unmasks The Details for 2013 Masquerade Program

Dos Equis is unveiling the details of this fall’s Masquerade program that will hit retail and on-premise accounts beginning September 1st. Set to coincide … Continue reading

Posted in Grocery, Promotions, What's New

Dos Equis ‘Most Interesting Man in the World’ Returns

The legendary beard and smoking jacket are back, as Dos Equis announced the launch of its 2013 creative advertising campaign featuring the “Most Interesting … Continue reading

Posted in Promotions, What's New

Food Forum: A Guide to winning with upscale

For retailers, the key to successfully navigating the beer category and growing their bottom line lies in optimizing shelves and merchandising. By Nick Lake, … Continue reading

Posted in 2013 03 Article Archives, Columns

Dos Equis Celebrates the Season Of Cinco De Mayo

This spring, Dos Equis is extending the season of Cinco de Mayo with a 5-week program that includes exclusive content and inspiration taken from … Continue reading

Posted in Grocery, Promotions, What's New

Passport to profit

A well-merchandised imported beer case can add traffic, sales and panache to the beer aisle. Continue reading

Posted in 2013 02 Article Archives, Center Store

Dos Equis Game Changer Program

Dos Equis, one of the fastest growing upscale import brands in the U.S., is taking the sports-viewing experience to a more interesting level at … Continue reading

Posted in Grocery, What's New

Dos Equis Invites Consumers to “Discover the Masquerade” this Halloween

This October, Dos Equis, is inviting adult consumers and retailers to take their celebrations to a more exotic and interesting level with Dos Equis … Continue reading

Posted in Grocery, Promotions, What's New

Dos Equis Commemorates 150 Years Of Celebrating Cinco De Mayo

Dos Equis is rolling out the Lost Art of Celebrating Cinco spring retail program with substantially increased media investment and more engaging support to … Continue reading

Posted in Promotions, What's New

Dos Equis Named “Beer Brand of the Year”

Dos Equis, the fastest growing premium Mexican beer in the U.S., and perennial favorite of the Most Interesting Man in the World, is the … Continue reading

Posted in News