Tag Archives: eat brighter

Produce Marketing Association Teams with the Entertainment Resource & Marketing Association

In support of the produce industry’s efforts to drive demand for more fresh produce, Produce Marketing Association announces a strategic alliance with the Entertainment … Continue reading

Posted in News

First Lady Michelle Obama Shares Personal Message with the Produce Industry

During the annual State of the Industry presentation, PMA CEO Bryan Silbermann and PMA president Cathy Burns touched on a number of trends that … Continue reading

Posted in News

Domex Superfresh Growers Introduces New Superfresh Kids Branded Pear Pouch Bags featuring eat brighter! Artwork

This fall, Domex Superfresh Growers will debut a new line of two-pound gusseted Superfresh Kids themed pear pouch bags with Sesame Street characters in support … Continue reading

Posted in Perishables, What's New

Q2 5% sales increase reported by long-term eat brighter! participants

Quarterly research surveys administered by Produce Marketing Association’s (PMA) Research Center show positive results for eat brighter! sales in Q2, including a 3% average increase … Continue reading

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Nature Fresh Farms Unveils eat brighter! Theme

With the start of the Canadian greenhouse season just a few weeks away, Nature Fresh Farms is putting the final touches on their new … Continue reading

Posted in Perishables, What's New

FLOTUS and Big Bird Dance to eat brighter!

Michelle Obama is no stranger to the produce industry – or to Sesame Street. FLOTUS has made children’s health and combating obesity  eating a priority, … Continue reading

Posted in Blogs, Web-Exclusive Content

Fowler Farms Partners with PMA and Sesame Street

Fowler Farms is teaming up with PMA’s Sesame Street eat brighter! movement, offering a branded apple bag and box to retailers. Fowler Farms apples … Continue reading

Posted in Perishables, Uncategorized, What's New

One-on-one with PMA’s Cathy Burns

With another PMA Fresh Summit behind the industry, PMA President Cathy Burns reflects on the Anaheim, Calif. event, and discusses some of the key innovations … Continue reading

Posted in Q & As, Web-Exclusive Content

Sunkist Joins the Sesame Street eat brighter! Movement

This season, Sunkist will showcase its premium, fresh citrus in new Sesame Street-themed packaging as part of the cooperative’s participation in the Produce Marketing Association … Continue reading

Posted in Perishables, What's New

Baltimore Businesses Encourage Kids to ‘eat brighter!’

Baltimore-area businesses are taking the lead in a national ‘eat brighter!’ movement to inspire young children and their families to eat more fresh produce. … Continue reading

Posted in News

Sesame Workshop-PMA Initiative Encourages ‘Brighter Eating’

Sesame Workshop and Produce Marketing Association have unveiled a national movement that applies the strength and influence of the Sesame Street brand and its … Continue reading

Posted in News