Tag Archives: Generation X

Consumers Like Their Snacks With a “Healthy” Twist

Whether salty, savory, or sweet; high, low, or no calories, consumers are looking for snacks that have a perceived health benefit, reports The NPD … Continue reading

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Bridging the gap

Technology, changing personal and societal interests and evolving eating habits are changing how retailers market their stores to reach multiple generations. Continue reading

Posted in 2015 01 Article Archives, Cover Stories

Store Category Blurring to Continue, KRS Study Predicts

The results of a Fall 2013 survey of over 1200 U.S. Millennial, Generation X and Baby Boomer consumers, conducted by retail design firm King Retail Solutions (KRS), emphasized … Continue reading

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The Rise of Craft Beer in the U.S.

While the economic downturn has affected consumer spending across many sectors, craft and craft-style beers are defying recessionary trends with an impressive upward trajectory. … Continue reading

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SymphonyIRI Quarterly MarketPulse Survey Finds Gen-Xers Practicing Frugal Ways

Generation X, those born after the post World War II baby boomers, generally has a positive outlook on the economy, but that doesn’t mean … Continue reading

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