Tag Archives: Heineken USA

Heineken Unveils “Savor Your Summer”

Savor your Summer activation at retail and on-premise features media support, a mobile consumer engagement platform with occasion relevant daily prizes awarded and special … Continue reading

Posted in Grocery, Promotions, What's New

Heineken Debuts “Best Tasting Light Beer” Campaign

Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced today the launch of its “Best Tasting Light” … Continue reading

Posted in Grocery, Promotions, What's New

HEINEKEN USA Introduces Desperados

HEINEKEN USA announces the arrival of Desperados, a beer blended with tequila barrel-aged lager. This distinct Latin-inspired European import beer will launch this month … Continue reading

Posted in Grocery, What's New

Strongbow Hard Apple Cider Launches New Flavors, Updated Look

Strongbow Hard Cider announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. Both Strongbow Gold Apple and … Continue reading

Posted in Grocery, What's New

Dos Equis Introduces Dos-A-Rita

Dos Equis announces the launch of Dos Equis Dos-A-Rita, a Lager Margarita that will hit store this spring. Modeled after the popular cocktail recipe … Continue reading

Posted in Grocery, Uncategorized, What's New

Heineken-UEFA Champions League Retail Program Leverages Excitement of World Class Soccer

Heineken is once again leveraging its partnership with the UEFA Champions League (UCL) to bring its competition to adult fans, 21 and older, throughout … Continue reading

Posted in Grocery, Promotions, What's New

Dos Equis’ Dos De Mayo Program Extends Cinco Celebration

This spring, Dos Equis is leveraging the success of its 2013 Dos de Mayo program by inviting adult consumers, 21 and older, to take … Continue reading

Posted in Promotions, What's New

Newcastle Introduces Limited-Edition Cabbie Black Ale & Taxi Magic Partnership

Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways … Continue reading

Posted in Grocery, What's New

Talking Shop with… Steve Ward

Steve Ward, vice president of national accounts for HEINEKEN USA, says retailers are winning with an offering of upscale beers. What are the latest … Continue reading

Posted in 2013 12 Article Archives, Talking Shop

Hail to Newcastle Cabbie Black Ale

Just in time for the holidays, Heineken USA has launched Newcastle Cabbie Black Ale, a deep, dark black ale with a soft hoppy aroma … Continue reading

Posted in Grocery, What's New

Newcastle Launches New Limited Edition Black Ale

Newcastle Brown Ale announces the upcoming release of Newcastle Cabbie this November. Newcastle’s newest limited edition, Cabbie, is a deep, dark black ale that … Continue reading

Posted in Grocery, Promotions, What's New

Heineken’s Holiday Program Invites Consumers to “Celebrate Together”

HEINEKEN USA announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning November 1st. At the center of the program, celebratory … Continue reading

Posted in Grocery, Promotions, What's New

Heineken USA Offers ‘Beers Of Mexico’ Variety Pack

Heineken USA is gearing up for the season of celebrations and entertaining with the Beers of Mexico Fiesta Variety Pack, an all-in-one party solution … Continue reading

Posted in Grocery, Promotions, What's New

Strongbow is Kicking off the Holidays

Strongbow Cider has the 2013 holiday season of entertaining and celebration clearly in its sights. This fall, Strongbow is taking the lead as the … Continue reading

Posted in Promotions, What's New

Newcastle Announces Fall “No Bollocks” Retail Program

Newcastle Brown Ale is preparing for increased sales this fall with the continuation of its popular “No Bollocks” retail program. Beginning in September, Newcastle … Continue reading

Posted in Promotions, What's New

Limited Edition Newcastle Werewolf Returns This Fall

Newcastle Brown Ale is bringing back its popular Newcastle Werewolf limited edition brew just as the heat of summer fades to the cooler days … Continue reading

Posted in Grocery, What's New

Dos Equis Unmasks The Details for 2013 Masquerade Program

Dos Equis is unveiling the details of this fall’s Masquerade program that will hit retail and on-premise accounts beginning September 1st. Set to coincide … Continue reading

Posted in Grocery, Promotions, What's New

Heineken Voyage Program: Legendary Travelers Wanted

HEINEKEN USA announced the details of its legendary Voyage retail program that will hit retail outlets beginning August 1 and run through September 30. … Continue reading

Posted in Grocery, Promotions, What's New

Strongbow Cider ‘Golden Hour’ Program Takes Aim At Summer Celebrations

Strongbow Cider, the newest brand to join HEINEKEN USA’s premium portfolio of upscale brands, is taking aim at the season of relaxation and celebration … Continue reading

Posted in Grocery, Promotions, What's New

Newcastle Brown Ale Takes a “No Bollocks” Approach to Summer Sales

Newcastle Brown Ale is kicking off summer sales with the extension of its popular “No Bollocks” retail program. Beginning in May, Newcastle will bring … Continue reading

Posted in Grocery, Promotions, What's New

Talking Shop with… Steve Ward, Heineken USA

Steve Ward, vice president of national accounts for Heineken USA, talks about the continued growth of upscale beer brands. What is the current state … Continue reading

Posted in 2013 05 Article Archives, Columns, Talking Shop

Heineken USA ‘Beers of Mexico’ Offers a Taste of Mexico

Heineken USA is gearing up for this summer’s celebrations by expanding distribution of its popular Beers of Mexico variety packs. Now available in 12 … Continue reading

Posted in Grocery, Promotions, What's New

Hangin’ with Heineken

I recently had the privilege of attending the HEINEKEN USA (HUSA) National Distributor Conference (NDC). I had been to the event last year, so … Continue reading

Posted in Blogs, Web-Exclusive Content

Newcastle Re-Releases Founders’ Ale

Newcastle Brown Ale has re-released its Limited Edition brew, Founders’ Ale. Available nationwide from February through April 2013, Newcastle Founders’ Ale is a classic … Continue reading

Posted in Grocery, What's New

Dos Equis Celebrates the Season Of Cinco De Mayo

This spring, Dos Equis is extending the season of Cinco de Mayo with a 5-week program that includes exclusive content and inspiration taken from … Continue reading

Posted in Grocery, Promotions, What's New