Tag Archives: Heineken

Heineken Announces Deal to Become Official Beer of Major League Soccer

Heineken announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.  The partnership, which commences in … Continue reading

Posted in News

Heineken Holiday Program to Spark Retail Sales

HEINEKEN USA announced the details of this year’s Holiday retail and on-premise program.  Scheduled to hit outlets beginning November 1st, the fully-integrated program with … Continue reading

Posted in Promotions, What's New

Heineken Unveils “Savor Your Summer”

Savor your Summer activation at retail and on-premise features media support, a mobile consumer engagement platform with occasion relevant daily prizes awarded and special … Continue reading

Posted in Grocery, Promotions, What's New

Heineken Unveils “Open Your Summer” Promotion

Heineken is unveiling the details of its Open Your Summer program, designed to reward and build on the excitement of summer’s celebrations through a … Continue reading

Posted in Grocery, Promotions, What's New

Heineken-UEFA Champions League Retail Program Leverages Excitement of World Class Soccer

Heineken is once again leveraging its partnership with the UEFA Champions League (UCL) to bring its competition to adult fans, 21 and older, throughout … Continue reading

Posted in Grocery, Promotions, What's New

Keepin’ it crafty

Though still a niche segment, craft beer sales continue to rise. Continue reading

Posted in 2014 02 Article Archives, Center Store

Heineken Slims Down

Heineken USA is introducing a slim can format in the premium price segment. Beginning March 1, 2014, Heineken will roll out 8.5-oz. Slim Can … Continue reading

Posted in Grocery, What's New

Newcastle Introduces Limited-Edition Cabbie Black Ale & Taxi Magic Partnership

Just in time for the holidays, Newcastle is introducing a new limited-edition brew that will have fans calling for a Cabbie in more ways … Continue reading

Posted in Grocery, What's New

Talking Shop with… Steve Ward

Steve Ward, vice president of national accounts for HEINEKEN USA, says retailers are winning with an offering of upscale beers. What are the latest … Continue reading

Posted in 2013 12 Article Archives, Talking Shop

Avocados from Mexico Launches Consumer Programs to Keep Winter Sales Hot

Avocados from Mexico is launching two new integrated consumer programs throughout the winter months to spur sales and drive increased demand for fresh Avocados … Continue reading

Posted in Perishables, Promotions, What's New

From the Publisher: Spending money to make money

Company’s that eschew advertising in hopes of saving a few dollars are failing to see the bigger picture.  I had an interesting encounter with … Continue reading

Posted in 2013 10 Article Archives, Columns

It must be witch craft

With premium ingredients, nuanced styles, seasonal offerings and consumers’ desire to try things novel and different, craft beers are casting a spell on consumers. Continue reading

Posted in 2013 06 Article Archives, Center Store

Heineken Star Bottle Arrives

The new Heineken Star Bottle has officially arrived in the U.S. and Heineken celebrated with an exclusive event experience. Arriving to a secret location … Continue reading

Posted in Grocery, What's New

Heineken-UEFA Champions League Sponsorship Program App to Drive Retail Traffic

Heineken is once again leveraging the excitement of its partnership with the UEFA Champions League to bring the most prestigious soccer club competition to … Continue reading

Posted in Grocery, Promotions, What's New

Heineken Launches “Star Bottle” In the U.S.

Heineken announces the U.S. debut of its premium Star Bottle packaging for Heineken and Heineken Light. The new Star Bottle design, Heineken’s first package … Continue reading

Posted in Grocery, Promotions, What's New

Heineken Launches New “Star Bottle” Design

HEINEKEN USA officially announced that for the first time since 1946, Heineken has redesigned their green bottle for U.S. consumers. The revamped “Star Bottle” … Continue reading

Posted in Grocery, What's New

Newcastle Brown Ale Brings Back Limited Edition Werewolf

Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf … Continue reading

Posted in Grocery, What's New

Newcastle Brown Ale’s No Bollocks Fall Retail Program

Newcastle Brown Ale is extending its popular No Bollocks campaign into the fall with its straight-talking and engaging No Bollocks retail program. Built on … Continue reading

Posted in Grocery, Perishables, What's New

Heineken Serenades on Valentine’s Day

Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called The Serenade. Based on the brand’s second … Continue reading

Posted in Grocery, What's New

Sober Sunrise

Heineken has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs … Continue reading

Posted in Promotions, What's New