Tag Archives: Heineken

Heineken Star Bottle Arrives

The new Heineken Star Bottle has officially arrived in the U.S. and Heineken celebrated with an exclusive event experience. Arriving to a secret location … Continue reading

Posted in Grocery, What's New

Heineken-UEFA Champions League Sponsorship Program App to Drive Retail Traffic

Heineken is once again leveraging the excitement of its partnership with the UEFA Champions League to bring the most prestigious soccer club competition to … Continue reading

Posted in Grocery, Promotions, What's New

Heineken Launches “Star Bottle” In the U.S.

Heineken announces the U.S. debut of its premium Star Bottle packaging for Heineken and Heineken Light. The new Star Bottle design, Heineken’s first package … Continue reading

Posted in Grocery, Promotions, What's New

Heineken Launches New “Star Bottle” Design

HEINEKEN USA officially announced that for the first time since 1946, Heineken has redesigned their green bottle for U.S. consumers. The revamped “Star Bottle” … Continue reading

Posted in Grocery, What's New

Newcastle Brown Ale Brings Back Limited Edition Werewolf

Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf … Continue reading

Posted in Grocery, What's New

Newcastle Brown Ale’s No Bollocks Fall Retail Program

Newcastle Brown Ale is extending its popular No Bollocks campaign into the fall with its straight-talking and engaging No Bollocks retail program. Built on … Continue reading

Posted in Grocery, Perishables, What's New

Heineken Serenades on Valentine’s Day

Heineken is helping ignite romance this Valentine’s Day with the launch of a new Facebook application called The Serenade. Based on the brand’s second … Continue reading

Posted in Grocery, What's New

Sober Sunrise

Heineken has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs … Continue reading

Posted in Promotions, What's New