Tag Archives: M/A/R/C Research

Consumers Still Purchasing Private Label Products

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that shoppers seem to be keeping their private label shopping … Continue reading

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Nine out of Ten Women Compare Private Label to Brand Name Products When Shopping

Although 77 percent of general shoppers compare store brands to brand names, 90 percent of women compare both regularly. This was revealed in The … Continue reading

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Study Shows Nine Out of Ten Shoppers Make Impulse Purchases

Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of ten shoppers still … Continue reading

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