Tag Archives: marketing campaign

Avocados from Mexico Announce Brand Spokesperson with Hispanic “Echale” Promotion Launch

Avocados from Mexico (AFM) announces Maggie Jiménez as brand spokesperson in its first ever Hispanic campaign, “Echale.” Jiménez is a professional host, celebrity chef, … Continue reading

Posted in News

Nothing like a Side of Kevin Bacon

One of the GHQ’s team favorite things to do is flip The Happy Egg Co.’s “Nice Pecs” chicken calendar. Each month features a posing rooster in a … Continue reading

Posted in Blogs, Web-Exclusive Content

Prepared for FNV

It would be an understatement to say my world revolves around food. Ignoring my obvious absorption in the industry as a GHQ editor, I am … Continue reading

Posted in Blogs, Web-Exclusive Content

Tasteful Selections Offers Big Promotional Opps

RPE Produce’s latest Tasteful Selections marketing campaign is focusing on the little guys. The “Small potatoes. Big opportunities.” campaign kicked off this month with … Continue reading

Posted in Perishables, Promotions, What's New

Houston Chefs Heat Up Sales of MoutainKing’s Roasters

A marketing campaign by MountainKing featuring Houston’s top chefs and their at-home recipes for potato side dishes, each ready to eat in under 20 minutes, is … Continue reading

Posted in Perishables, What's New

Blueberry Council Encourages Little Changes in 2015

This year the U.S. Highbush Blueberry Council will build on the success of its 2014 Little Changes campaign. On Jan. 1, the Council kicked … Continue reading

Posted in Perishables, What's New

Oster and Associates Launches Children’s Produce Marketing Program

Oster and Associates, a San Diego-based public relations and marketing firm, is launching a new campaign in partnership with Organics Unlimited. The campaign focuses … Continue reading

Posted in Perishables, Promotions, What's New

California Avocado Launches On-fruit Branding Program

The California Avocado Commission (CAC) has launched an on-fruit branding program that will clearly identify California avocados as from California and provide close linkage … Continue reading

Posted in Perishables, What's New

Old Spice’s New Tricks

Old Spice has a new ad campaign and once you see it you won’t be able to forget it. The brand has made headlines … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

Hass Avocado Board Showcased New Nutrition-Driven Marketing Platform

As the Academy of Nutrition and Dietetics’ annual Food and Nutrition Conference and Expo (FNCE) from Oct. 19-22, the Hass Avocado Board (HAB) announced … Continue reading

Posted in Perishables, What's New

Hass Avocado Board Unveils Nutrition-Driven Marketing Platform

The Hass Avocado Board (HAB) announced a new, multi-year, science-based, food and wellness education program: Love One Today. This program encourages Americans to include … Continue reading

Posted in Perishables, Promotions, What's New

Shaw’s and Star Market Eliminates Rewards Card and Lowers Prices

In an effort to ensure that all customers receive the same savings, Shaw’s and Star Market announced it ended its Rewards Card program on June 28, … Continue reading

Posted in News

Kiwifruit for Kids 2012 Launches for Back-to-School

ZESPRI Kiwifruit announced today it will be launching its second annual Kiwifruit for Kids campaign. The campaign, which enjoyed huge success last year, has … Continue reading

Posted in News