Tag Archives: marketing campaign

California Avocado Launches On-fruit Branding Program

The California Avocado Commission (CAC) has launched an on-fruit branding program that will clearly identify California avocados as from California and provide close linkage … Continue reading

Posted in Perishables, What's New

Old Spice’s New Tricks

Old Spice has a new ad campaign and once you see it you won’t be able to forget it. The brand has made headlines … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

Hass Avocado Board Showcased New Nutrition-Driven Marketing Platform

As the Academy of Nutrition and Dietetics’ annual Food and Nutrition Conference and Expo (FNCE) from Oct. 19-22, the Hass Avocado Board (HAB) announced … Continue reading

Posted in Perishables, What's New

Hass Avocado Board Unveils Nutrition-Driven Marketing Platform

The Hass Avocado Board (HAB) announced a new, multi-year, science-based, food and wellness education program: Love One Today. This program encourages Americans to include … Continue reading

Posted in Perishables, Promotions, What's New

Shaw’s and Star Market Eliminates Rewards Card and Lowers Prices

In an effort to ensure that all customers receive the same savings, Shaw’s and Star Market announced it ended its Rewards Card program on June 28, … Continue reading

Posted in News

Kiwifruit for Kids 2012 Launches for Back-to-School

ZESPRI Kiwifruit announced today it will be launching its second annual Kiwifruit for Kids campaign. The campaign, which enjoyed huge success last year, has … Continue reading

Posted in News