Tag Archives: marketing

Organic Support

Talks of an organic checkoff are heating up as the industry recognizes an increasing need for research and education. Continue reading

Posted in 2014 11 Article Archives, FEATURED Articles, Focus on Fresh

Produce for Better Health Foundation Offers Marketing Research Grants

Produce for Better Health Foundation (PBH) announces the availability of up to $50,000 to fund market research grants. Eligible projects must address increasing fruit … Continue reading

Posted in News

Birchwood Foods Selects Midan Marketing as Marketing Partner

Midan Marketing, a full-service integrated marketing firm dedicated to the meat industry, announced that it has been selected to be the marketing partner for … Continue reading

Posted in News

The Beef Checkoff Launches Online Community for Training Program

The Beef Checkoff Program unveiled a new web-based platform for its training program, Beef University. Beef University educates retailers and foodservice operators on all … Continue reading

Posted in News

Black Gold Farms Campaigns for Year-Round Red Use

This year Black Gold Farms is expanding its red potato promotional program, Better With Reds, to include season-specific campaigns. Each campaign will highlight the … Continue reading

Posted in Perishables, What's New

Can You Tell Me How to Get… Kids to Eat Their Fruits and Vegetables

In her time as First Lady of the United States Michelle Obama has made fitness and health a major priority, so it was no … Continue reading

Posted in Blogs, Off the Shelves, Perishables, Web-Exclusive Content, What's New

Frieda’s Shares its Love for Valentine’s Day and Potato Lover’s Month

Love is in the air this February as Frieda’s Specialty Produce highlights specialty items for Valentine’s Day and Potato Lover’s Month. Romantic ingredients available … Continue reading

Posted in Perishables, What's New

Blueberry Demand on the Rise in U.S.

New research from the U.S. Highbush Blueberry Council (USHBC) shows Americans are nearly twice as likely as they were nine years ago to buy … Continue reading

Posted in News

The Peanutty Professor Teaches a Course in Marketing

M&M’S recently introduced a new personality via Facebook, the Peanutty Professor. The nut aficionado, played by David Koechner, is on the “Search for the … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

Lotus UK to Represent Alaska Seafood Marketing Institute

Alaska Seafood Marketing Institute (ASMI) has announced the appointment of Lotus UK to be its marketing and trade representation in Northern Europe. Covering the United Kingdom, Ireland, … Continue reading

Posted in News

Steve Lutz Joins Columbia Marketing International

Columbia Marketing International, an established grower/shipper of premium quality apples, pears and cherries, has hired Steve Lutz as VP of Marketing.  Steve replaces Bob … Continue reading

Posted in Perishables, What's New

NMB’s Mangover Campaign Delivers Outstanding Results

The National Mango Board’s (NMB) new marketing campaign, Mangover, delivers record-breaking results for their consumer PR & marketing program, reaching consumers a total of … Continue reading

Posted in News

A marketing scheme that is the pits!

I don’t like being snookered. Yet that is exactly what I feel happened to me when I visited an Acme Markets store a couple … Continue reading

Posted in Blogs, Web-Exclusive Content

Hispanic Men Present Opportunities for Marketers—Mintel

While the Hispanic population is growing at a fast pace in the US – and with them their purchasing power – it seems in … Continue reading

Posted in News

GloriAnn Farms Supports National Breast Cancer Awareness Month

GloriAnn Farms, and its partner Five Crowns Marketing announces Corn for the Cause promotion for National Breast Cancer Awareness month. During the month of … Continue reading

Posted in Perishables, What's New

NoKota Packers Joins Fresh Solutions Network

NoKota Packers, Inc. is pleased to announce that it has joined Fresh Solutions Network, a partnership of multi-generational potato and onion companies committed to … Continue reading

Posted in Perishables, What's New

New media opportunities

Retailers are taking their marketing messages to a host of advertising vehicles beyond print, including social media and digital signage. Continue reading

Posted in 2012 08 Article Archives, Cover Stories

Marketers Could Be Wasting Millions Trying to Reach Baby Boomers

According to a recent national study monitoring the attitudes of Baby Boomers, marketers may be making fatal flaws in their assumptions about this large … Continue reading

Posted in News