Tag Archives: MilkPEP

A Dynamic Duo: The Quaker Oats Man and the Milk Mustache

For the first time since 1877, the Quaker Oats Man, affectionately known as Larry, is donning a new accessory – the iconic Milk Mustache. … Continue reading

Posted in News

MilkPEP and Feeding America Kick Off Milk Drive

The nation’s milk processors and dairy farmers have come together with Feeding America to launch The Great American Milk Drive, a program to deliver … Continue reading

Posted in Perishables, Promotions, What's New

Got Milk Life?

After two decades of everyone from athletes to models to moguls donning that silly white ‘stache, someone has finally decided that it’s time to … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

“What America (Tw)eats”: Social Media Sheds Light On Breakfast Habits

An exploration of social data, entitled “What America (Tw)eats,” conducted by the National “got milk?” Milk Mustache Campaign in conjunction with social media analytics … Continue reading

Posted in News

Milk Fights Back

Almost two-thirds (57%) of Americans say they’re trying to get more protein in their diet, but most people underestimate the importance of both getting … Continue reading

Posted in Perishables, Promotions, What's New

MilkPEP Drives Sales with 8th Annual Halloween Promotion

The Milk Processor Education Program (MilkPEP), creators of the national Milk Mustache “got milk?” campaign, kicked off its 8th annual Chocolate Milk: The Official … Continue reading

Posted in Perishables, Promotions, What's New

MilkPEP Celebrates June Dairy Month

This June, school’s out and breakfast is in as the national Milk Mustache “got milk?” Campaign is celebrating June Dairy Month. MilkPEP (Milk Processor … Continue reading

Posted in News

MilkPEP Launches Katie Couric Milk Mustache Ad in Honor of Mother’s Day

Award-winning journalist, best-selling author, well known cancer advocate and talk show host Katie Couric finds breakfast to be the perfect time to model healthy … Continue reading

Posted in Perishables, Promotions, What's New

MilkPEP Promotion Refuels Chocolate Milk Sales

The Milk Processor Education Program (MilkPEP), creators of the National Milk Mustache “got milk?” Campaign, is back with its National Refuel | got chocolate … Continue reading

Posted in Perishables, What's New

Breakfast Blitz Contest Displays Sparked Milk Sales

MilkPEP (Milk Processor Education Program) has announced the winners of its Breakfast Blitz Retail Display Contest, which was part of MilkPEP’s first-ever integrated campaign … Continue reading

Posted in Perishables, What's New

MilkPEP Kicks Off 2013 with Milk’s Breakfast Blitz

The Milk Processor Education Program (MilkPEP) is kicking off 2013 with its first-ever Big Game national retail display contest. It will offer cash prizes to … Continue reading

Posted in Perishables, Promotions, What's New

Miranda Lambert Shows Her Milk Mustache

MilkPEP has “gone country” and partnered with the Country Music Association (CMA) to launch the latest Milk Mustache ad with singer/songwriter Miranda Lambert. This … Continue reading

Posted in Perishables, Promotions, What's New

MilkPEP Halloween Promotion Featuring PEANUTS Gang Can Increase Chocolate Milk Sales

For the seventh consecutive year, The Milk Processor Education Program (MilkPEP), creators of the national Milk Mustache “got milk?” campaign, will help retailers increase … Continue reading

Posted in Promotions, What's New

MilkPEP’s Refuel “got chocolate milk?” Campaign Helps Challenged Athletes

MilkPEP’s REFUEL “got chocolate milk?” campaign has partnered with the Challenged Athletes Foundation (CAF), an organization that awards grants or equipment to athletes with … Continue reading

Posted in News

MilkPEP Launches New Retail-Focused Website

The Milk Processor Education Program (MilkPEP), creators of the National Milk Mustache “got milk?” Campaign, has launched a new website, gotmilksales.org, designed exclusively for … Continue reading

Posted in News

Milking it

By paying attention to the latest trends and stocking the right products, retailers can increase sales and profitability in the dairy case. Change is … Continue reading

Posted in 2012 05 Article Archives, Focus on Fresh