Tag Archives: M&M’s

Keebler and M&M’s Team Up in the Cookie Aisle

Keebler and Mars, Inc, makers of  M&M’S Brand chocolate candies, have teamed up to bring consumers three new M&M’s-filled cookies. The new line-up will … Continue reading

Posted in Grocery, What's New

Hopped up on sweets

Retailers are using the elongated selling season to “spring”board Easter candy sales. Children across the country may be teary-eyed waiting a little longer for … Continue reading

Posted in 2014 01 Article Archives, Center Store

The Peanutty Professor Teaches a Course in Marketing

M&M’S recently introduced a new personality via Facebook, the Peanutty Professor. The nut aficionado, played by David Koechner, is on the “Search for the … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

Five Uses for Leftover Halloween Candy

Consumers: GHQ blogger Kimberley Coughlin brings you five ways to use your bowl of leftover Halloween candy. Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

At your convenience

The National Association of Convenience Stores Expo has become a valuable show for grocers. The annual National Association of Convenience Stores (NACS) Expo, held … Continue reading

Posted in 2013 11 Article Archives, Upfront

Mars Chocolate North America Delights with New Halloween Treats

Whether you’re a mummy (mom) with a party to plan or a wizard suiting up to hand out candy on the big night, Mars … Continue reading

Posted in Grocery, What's New

The sweet (savory and salty) life

Every kind of snack imaginable was on display at the 2013 Sweets & Snacks Expo. It ain’t just candy anymore! Visitors to the 2013 … Continue reading

Posted in 2013 07 Article Archives, Center Store

Talking Shop with… Timothy LeBel, Mars

Timothy LeBel, vice president of sales—grocery/value/military for Mars Chocolate North America, discusses the overall state of the candy category. What is the state of … Continue reading

Posted in 2013 05 Article Archives, Columns, Talking Shop

How sweet it is!

A well-merchandised candy selection can add fun and excitement to a shopping trip, plus sweet profits to the bottom line. Continue reading

Posted in 2013 05 Article Archives, Center Store

‘Better With M’ Makes its Debut

Mars Chocolate North America introduced M&M’S Brand’s new integrated marketing campaign called ‘Better With M,’ which includes a new 30-second television commercial that will … Continue reading

Posted in Grocery, Promotions, What's New

Fans Elect New Color Mix for Special M&M’S Package

M&M’S have a colorful history that dates back more than 70 years. But never before have fans been given the opportunity to choose the … Continue reading

Posted in News

Perfect pairings

Suppliers and retailers partner on cross-merchandising programs to build sales and foster loyalty. When it comes to building relationships and boosting market basket rings, … Continue reading

Posted in 2012 08 Article Archives, Center Store

Happy Holidays

Seasonal offerings along with other new and unique items are bringing extra sweetness to the candy aisle. Continue reading

Posted in 2012 07 Article Archives, Center Store

Food Forum: Increase the power of the candy aisle

Clearing up the chaos and having an efficient assortment are just some ways to boost candy sales. By Timothy LeBel In these uncertain economic … Continue reading

Posted in 2011 12 Article Archives, Columns