Tag Archives: national brands

SymphonyIRI Reveals National Brands Gaining on Private Label

Posted on Nov 14, 2012 by .

It’s no secret that the struggling economy has been a boon for marketers of private label products. Not content to coast on increased consumer … Continue reading →

Posted in News

The power of brands

Posted on Aug 1, 2011 by .

Despite private label pressure, national brands continue to influence the supermarket landscape. By Craig Levitt To paraphrase Mark Twain, the demise of national CPG … Continue reading →

Posted in 2011 08 Article Archives, Cover Stories

Maintaining momentum

Posted on May 1, 2011 by .

Retailers look to premium products, new categories and revamped merchandising strategies to hold on to the gains made in private label. By Deena M. … Continue reading →

Posted in 2011 05 Article Archives, Upfront

On Point: Quality will tell

Posted on May 1, 2011 by .

A strong private label program is its own reward. By Tom Weir An important trend in the industry over the past decade or more … Continue reading →

Posted in 2011 05 Article Archives, Columns