Tag Archives: national brands

PLMA’s Pricing Study Highlights Savings For Store Brands While Winter Drags On

For much of the country, mother nature delivered an extra dose of cold winter misery this season. But at least consumers could take comfort … Continue reading

Posted in News

SymphonyIRI Reveals National Brands Gaining on Private Label

It’s no secret that the struggling economy has been a boon for marketers of private label products. Not content to coast on increased consumer … Continue reading

Posted in News

The power of brands

Despite private label pressure, national brands continue to influence the supermarket landscape. By Craig Levitt To paraphrase Mark Twain, the demise of national CPG … Continue reading

Posted in 2011 08 Article Archives, Cover Stories

Maintaining momentum

Retailers look to premium products, new categories and revamped merchandising strategies to hold on to the gains made in private label. By Deena M. … Continue reading

Posted in 2011 05 Article Archives, Upfront

On Point: Quality will tell

A strong private label program is its own reward. By Tom Weir An important trend in the industry over the past decade or more … Continue reading

Posted in 2011 05 Article Archives, Columns