Tag Archives: National Cattlemen’s Beef Association
Beef Ads Ask, “What’s Your Dinner Made Of?”
The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The … Continue reading
Posted in Perishables, Promotions, What's New
Cashing in on Carne
In preparation for the Cinco de Mayo holiday, the Beef Checkoff Program and La Tortilla Factory are introducing its first-ever “Cinco de Savings” promotion … Continue reading
Posted in Perishables, Promotions, What's New
A Name Changer for Meat
The NPB and the NCBA unveiled its proposed changes to the fresh meat nomenclature and labeling for retail at the American Meat Institute’s 2013 Annual Meat Conference. Continue reading
Posted in 2013 04 Article Archives, Focus on Fresh
The Pork Board and the Beef Checkoff Team Up to Demystify the Meat Case
Extensive research conducted by the National Pork Board and the Beef Checkoff Program indicates that today’s consumers are as confused as ever when it … Continue reading
Posted in News
Meating up in Music City
Stocked with innovative merchandising ideas, new products and samples galore, AMI’s Annual Meat Conference is around the corner. Continue reading
Posted in 2013 02 Article Archives, Focus on Fresh
Beef Checkoff Seeks Entries for National Retail Beef Backer Awards
The Beef Checkoff Program issued today the call for entries for the annual National Retail Beef Backer Awards, a prestigious national awards program that … Continue reading
Posted in News
A clear view of food safety
As transparency becomes the norm, manufacturers and retailers are making adjustments to provide a farm-to-fork view of the food supply. Continue reading
Posted in 2012 07 Article Archives, Cover Stories
Thrill of the Grill
The grilling season and consumers’ desire to eat healthier are driving protein sales. The signs of spring are unmistakeable. Love abounds, birds are chirping, … Continue reading
Posted in 2012 04 Article Archives, Focus on Fresh
Beef Up Knowledge at the Meat Case
The National Cattlemen’s Beef Association (NCBA) and the Beef Checkoff Program partnered with Merck Animal Health to launch Better Beef Sales, a new web-based … Continue reading
Posted in News
Q&A with Jim Ethridge, National Cattlemen’s Beef Association
Jim Ethridge, executive director of channel marketing for National Cattlemen’s Beef Association, which manages retail-marketing programs for the Beef Checkoff, talks to Grocery Headquarters about … Continue reading
Posted in Q & As, Web-Exclusive Content
USDA’S FSIS Delays Meat Labeling Requirements
The U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced it would delay the effective date for enforcement of the “Nutrition Labeling … Continue reading
Posted in News
