Tag Archives: Newcastle Brown Ale

Newcastle’s Bombshell Blonde Ale & Its Bombshell are Back for Summer

If you’re trying to get people to buy a great-tasting summer seasonal beer, it helps to have an attractive woman on the packaging, industry … Continue reading

Posted in Grocery, What's New

Newcastle: The Unofficial Beer of the Underdog

Newcastle Brown Ale is setting the stage for increased sales during the 2014 college basketball tournament season with retail and on-premise programming that celebrates … Continue reading

Posted in Grocery, What's New

Newcastle Launches New Limited Edition Black Ale

Newcastle Brown Ale announces the upcoming release of Newcastle Cabbie this November. Newcastle’s newest limited edition, Cabbie, is a deep, dark black ale that … Continue reading

Posted in Grocery, Promotions, What's New

Newcastle Announces Fall “No Bollocks” Retail Program

Newcastle Brown Ale is preparing for increased sales this fall with the continuation of its popular “No Bollocks” retail program. Beginning in September, Newcastle … Continue reading

Posted in Promotions, What's New

Limited Edition Newcastle Werewolf Returns This Fall

Newcastle Brown Ale is bringing back its popular Newcastle Werewolf limited edition brew just as the heat of summer fades to the cooler days … Continue reading

Posted in Grocery, What's New

Newcastle Brown Ale Takes a “No Bollocks” Approach to Summer Sales

Newcastle Brown Ale is kicking off summer sales with the extension of its popular “No Bollocks” retail program. Beginning in May, Newcastle will bring … Continue reading

Posted in Grocery, Promotions, What's New

Newcastle Brown Ale Introduces ‘No Bollocks 2013’ Integrated Campaign

Newcastle Brown Ale announced ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to sell more beer. As an extension of its original … Continue reading

Posted in Promotions, What's New

Hangin’ with Heineken

I recently had the privilege of attending the HEINEKEN USA (HUSA) National Distributor Conference (NDC). I had been to the event last year, so … Continue reading

Posted in Blogs, Web-Exclusive Content

Newcastle Re-Releases Founders’ Ale

Newcastle Brown Ale has re-released its Limited Edition brew, Founders’ Ale. Available nationwide from February through April 2013, Newcastle Founders’ Ale is a classic … Continue reading

Posted in Grocery, What's New

Newcastle Brown Ale’s “No Bollocks” Campaign

Newcastle Brown Ale, a leading imported ale in the U.S., is kicking the year off in high gear with the next wave of its … Continue reading

Posted in Grocery, Promotions, What's New

Newcastle Brown Ale Brings Back Limited Edition Werewolf

Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf … Continue reading

Posted in Grocery, What's New

Newcastle Brown Ale’s No Bollocks Fall Retail Program

Newcastle Brown Ale is extending its popular No Bollocks campaign into the fall with its straight-talking and engaging No Bollocks retail program. Built on … Continue reading

Posted in Grocery, Perishables, What's New

Newcastle Brown Ale Presentes “No Bollocks” Guarantee Summer Retail Program

Following the debut of its new No Bollocks national advertising campaign, Newcastle, the leading imported ale in the U.S., is announcing the details of … Continue reading

Posted in Promotions, What's New

Beers’ fighting spirit(s)

Beer companies have ramped up their efforts with new products, increased promotion and creative packaging to help retailers lift beer sales. As if the … Continue reading

Posted in 2012 05 Article Archives, Center Store

Newcastle Offers a Fourth Limited Edition Beer

Newcastle Brown Ale, brewer of One & Only, today announced the release of its fourth Limited Edition brew, Founders’ Ale. Available nationwide for a limited … Continue reading

Posted in Grocery, What's New