Tag Archives: Pepsi

Consumers More Likely to Avoid Total Sugars Than Specific Types

Consumers avoid total sugars more than they avoid any specific sweetener, according to a new brand-level consumer attitudes and behavior study about food and … Continue reading

Posted in News

Lipton Iced Tea Helps Consumers ‘Feel The Taste’ Of Summer

Lipton, one of America’s leading portfolio of teas, is partnering with tastemakers and lifestyle experts on a campaign set to inspire consumers to ‘Feel … Continue reading

Posted in Grocery, Promotions, What's New

Pepsi Launches First New Bottle In 16 Years

Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first … Continue reading

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Tyson Promotion Offers Consumers a Chance to Win a Trip to the Big Game

Boneless wings are a football fan favorite, and the “Dig Deep” promotion offers savings on game-day party favorites, featuring a coupon for $2.50 off … Continue reading

Posted in Perishables, What's New

Pepsi Launches First Global Campaign, “Live For Now”

Pepsi unveiled its first global campaign titled, “Live for Now,” based on the brand’s new global positioning.  Pepsi conducted extensive global research, connecting with … Continue reading

Posted in News

Liquid Refreshment Beverage Market Increased in 2011

The U.S. liquid refreshment beverage market grew by 0.9% in 2011, according to preliminary data from Beverage Marketing Corporation. This marked a second year … Continue reading

Posted in News