Tag Archives: Pernod Ricard USA

Heineken Lights Up Holidays with Promotion

Heineken is inviting consumers to “Light Up Your Holidays” this season with a fully-integrated, seasonal program that invites shoppers to shine all season long … Continue reading

Posted in Promotions, What's New

Absolut Unveils Limited-Edition Electrik Bottle

Absolut has debuted its limited edition bottle, Absolut Electrik, which is available in striking silver and electric blue. The bottles feature Absolut Original Vodka … Continue reading

Posted in Promotions, What's New

Jacob’s Creek Sets Up to Serve at the US Open

Jacob’s Creek announces a partnership as Official Wine and Promotional Partner of the US Open Tennis Championships. The multi-year partnership will commence at this … Continue reading

Posted in News

Brancott Estate Takes Flight with Lady Antebellum for Headlining Wheels Up 2015 Tour

Brancott Estate has teamed up with seven-time Grammy Award winning country group Lady Antebellum as the official wine of their headlining Wheels Up 2015 … Continue reading

Posted in Promotions, What's New

Kahlúa Invigorates Spring & Summer Favorites with Release of Kahlúa Salted Caramel

Kahlúa, the classic rum and coffee liqueur, is helping consumers kick start spring and shake off the winter chill in time for summer with … Continue reading

Posted in Grocery, Uncategorized, What's New

Spotlight On: Pernod Ricard USA

With iconic brands like Absolut, Jameson and Malibu, Pernod Ricard USA plans to lift the spirits of grocery retailers. There continues to be great … Continue reading

Posted in 2015 02 Article Archives, Upfront

Pernod Ricard USA Reveals 2014 Holiday Gift Pack Lineup

Pernod Ricard USA announced its holiday 2014 value added pack (VAP) line up designed to help retailers decorate their stores and drive incremental sales … Continue reading

Posted in Grocery, What's New

Talking Shop with… Adam Gold

Adam Gold, brand manager – ABSOLUT Vodka for Pernod Ricard USA, says hybrid products will continue to drive growth in spirits sales.  What is … Continue reading

Posted in 2013 10 Article Archives, Columns

Raising the Bar

New developments in alcoholic spirits are bringing sales and excitement back to center store. Continue reading

Posted in 2012 09 Article Archives, Center Store