Tag Archives: purchasing behavior

Catching those elusive Millennials

Millennials are tough to pin down, but worth the effort, according to a PLMA survey. Forget about the Baby Boomers. Now, the Millennials are moving front-and-center … Continue reading

Posted in 2014 06 Article Archives, Upfront

Value tops list of Millennials’ shopping priorities, says new PLMA study

A new nationwide study from PLMA for the first time casts significant light on the grocery shopping patterns of the Millennials, the 100 million … Continue reading

Posted in News