Tag Archives: Shopper Insights

Wrigley and Mars Chocolate Share Shopper Insights and Merchandising Recommendations

Wrigley and Mars Chocolate, two business units of Mars, Inc., have a joint vision of better meeting shoppers’ needs at all the places they … Continue reading

Posted in News

New Research Shows Too Many Options in Store May Be a Bad Thing

Many people assume that offering shoppers options is a great way to increase basket size and encourage people to buy more, industry observers say. … Continue reading

Posted in News

Power categories for the front end

Stocking the checkout with magazines, confectionery and beverages may lead to increased profits.  The battle for the front end continues as retailers experiment with a wide range … Continue reading

Posted in 2014 02 Article Archives, Nonfoods for Profit