Tag Archives: social media

35,000 New Reasons to Stock Vidalia Onions Following Nationwide Promotion

Fans of Georgia’s sweet onion printed almost 50,000 Vidalia coupons this summer with a whopping 26% of those consumers redeeming them to cash in … Continue reading

Posted in Promotions, What's New

Black Gold Farms Launches Better with Reds Campaign

Black Gold Farms, is rolling out its Better With Reds retail marketing campaign that continues the promotion of its year-round red potato tablestock program. … Continue reading

Posted in Perishables, Promotions, What's New

PMA to Host Fresh Connections: Yakima

West Coast produce industry members from across the supply chain will have the opportunity to connect and participate in an interactive program designed to … Continue reading

Posted in News

Limoneira Unleashes the Power of Lemons

Limoneira Company has announced a new marketing campaign to Unleash the Power of Lemons. “Lemons are one of the most versatile items in the … Continue reading

Posted in Promotions, What's New

New media opportunities

Retailers are taking their marketing messages to a host of advertising vehicles beyond print, including social media and digital signage. Continue reading

Posted in 2012 08 Article Archives, Cover Stories

Fresh Item Management

The media’s attention to LFTB has raised the issue of fresh food safety and its role in consumer transparency. Continue reading

Posted in 2012 07 Article Archives, Q & As, Web-Exclusive Content

Social Value

Did you ever wish you could sit at the cool kids’ table when you were in high school? Well, now you can thanks to … Continue reading

Posted in Blogs

Sounding Board: The dark side of social networking

The next round of labor negotiations may involve stipulations surrounding social media use. The next time union contracts come up for renewal retailers may … Continue reading

Posted in 2011 11 Article Archives, Columns

An Independent Voice: Mixing and mingling

Independent grocers such as Giant Eagle are leading the way when it comes to harnessing the power of social media. By Jane Olszeski Tortola … Continue reading

Posted in 2011 07 Article Archives, Columns

Going where the customers are

Social networking is becoming a viable way to attract channel-surfing and budget-conscious consumers. By Deena M. Amato-McCoy Realizing that word-of-mouth is the most compelling … Continue reading

Posted in 2011 05 Article Archives, Tech Solutions

Food Forum: Media matters

By Timothy P. McMahon, Ph.D. Generation Y, a segment of the population born between 1977 and 1994, encompasses 80 million consumers with more than … Continue reading

Posted in 2011 04 Article Archives, Columns

Mother may I?

Social media and online retailers are changing the way parents shop the baby category. By Craig Levitt In this era of social networking, everyone … Continue reading

Posted in 2011 01 Article Archives, Nonfoods for Profit