Tag Archives: store brands
SymphonyIRI Reveals National Brands Gaining on Private Label
It’s no secret that the struggling economy has been a boon for marketers of private label products. Not content to coast on increased consumer … Continue reading
Posted in News
From head to toe
A strong offering of private label nonfoods items—from shampoo to foot care—can help supermarket operators increase sales and profitability. Nearly every supermarket has private … Continue reading
Posted in 2012 11 Article Archives, Nonfoods for Profit
Premium Private Label Groceries Trump Frugal Fatigue
Private label food and beverage dollar sales topped $98 billion in 2011 to account for 17.6% of total food and beverage retail sales, according … Continue reading
Posted in News
Private (label) practices
Trust and value have become cornerstones on which retailers can build store brand success. Continue reading
Posted in 2012 11 Article Archives, Cover Stories
Nine out of Ten Women Compare Private Label to Brand Name Products When Shopping
Although 77 percent of general shoppers compare store brands to brand names, 90 percent of women compare both regularly. This was revealed in The … Continue reading
Posted in News
Maintaining momentum
Retailers look to premium products, new categories and revamped merchandising strategies to hold on to the gains made in private label. By Deena M. … Continue reading
Posted in 2011 05 Article Archives, Upfront
