Tag Archives: Super Bowl

And the #1 Condiment in America Is…

With all of the wings consumed during the Super Bowl yesterday it might seem like hot sauce is America’s most used condiment, but in … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

Sorry, Psy, Stephen Colbert is Wonderful Now

This Super Bowl Sunday Steven Colbert, America’s self-proclaimed “ballsiest pundit,” will officially announce the new candidate he’s backing — Wonderful Pistachios. The big game … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

Budweiser Releases “Hero’s Welcome” Super Bowl Commercial and Year-Long Campaign

The premise is simple – every soldier deserves a hero’s welcome, as the spot chronicles a single soldier’s homecoming from Afghanistan. To the soldier’s genuine … Continue reading

Posted in Grocery, What's New

Chobani Joins in on Big Game Advertising

Chobani will be part of the big game with its inaugural Super Bowl ad, airing in the third quarter. The :60 ad (“Ransacked”) takes … Continue reading

Posted in Perishables, What's New

Spending to Increase During Super Bowl

NFL teams are not the only ones competing to participate in the Super Bowl; a variety of industries compete for business on Super Bowl … Continue reading

Posted in News

Budweiser Clydesdales Make a New Friend in Super Bowl Spot

Anheuser-Busch released its upcoming Budweiser Super Bowl XLVIII commercials, Puppy Love, featuring the famous Budweiser Clydesdales and a new, young star. Actor Don Jeanes, … Continue reading

Posted in Blogs, Grocery, Off the Shelves, Web-Exclusive Content, What's New

Consumers Drinking Less Domestic Beer—Mintel

As Americans stock their refrigerators in advance of the Super Bowl, it would appear that the contents in the cooler may not align with … Continue reading

Posted in News

Oikos is Betting on a Full House This Super Bowl Sunday

Mention TGIF to any child of the 90’s and you will most likely hear all about which show was their favorite and maybe, if … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content, What's New

Anheuser-Busch Announces Super Bowl XLVIII Ad Lineup

Anheuser-Busch will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser … Continue reading

Posted in Grocery, What's New

Her Favorite Fizz: Scarlett Johansson’s SodaStream Super Bowl Ad

The closer we get to the Super Bowl, the louder the buzz gets for the ads that will air during the coveted commercial breaks. … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

The star of the party

With football season nearing its grand finale, retailers have one last shot at tackling game day sales. Teaming up with produce companies is the winning play. Continue reading

Posted in 2014 01 Article Archives, Focus on Fresh

Bud Light Hotel Announces Concert Lineup for Super Bowl Weekend

The Official Beer Sponsor of the NFL announced its concert lineup for the four-day Bud Light Hotel, which will take place on a brand-new … Continue reading

Posted in Grocery, Uncategorized, What's New

Doritos Crashes the Super Bowl Contest: The Good, The Bad, The Bold

Doritos is once again diving into the middle of Super Bowl ad hype – before the playoffs even begin – with their “Doritos Crash … Continue reading

Posted in Blogs, Off the Shelves, Web-Exclusive Content

Avocados from Mexico Launches Consumer Programs to Keep Winter Sales Hot

Avocados from Mexico is launching two new integrated consumer programs throughout the winter months to spur sales and drive increased demand for fresh Avocados … Continue reading

Posted in Perishables, Promotions, What's New

Tecate, Tecate Light Kick Off National Retail Program

Tecate and Tecate Light, cervezas con carácter, announce the launch of their annual national retail program focused on helping U.S. Hispanics 21 and older … Continue reading

Posted in Promotions, What's New

Budweiser Black Crown to be Unveiled Jan. 21

It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the … Continue reading

Posted in Grocery, Promotions, What's New

IEOOC Fires Up for a Sizzlin’ Season with Weber

The Idaho-E. Oregon Onion Committee (IEOOC) (USA Onions) will officially launch a grilling platform this September in partnership with Weber-Stephen. The grilling platform will … Continue reading

Posted in Perishables, What's New