Tag Archives: SymphonyIRI

SymphonyIRI Report Recaps 2012 CPG Trends and Predicts Trends for 2013

Reverberations from the nation’s economic rollercoaster ride have been felt throughout the consumer packaged goods (CPG) industry for several years now, and 2012 was … Continue reading

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SymphonyIRI Reveals National Brands Gaining on Private Label

It’s no secret that the struggling economy has been a boon for marketers of private label products. Not content to coast on increased consumer … Continue reading

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SymphonyIRI’s EconoLink Shopper Segmentation Report Points to Cautious Optimism, Continued Prudent Practices

Just over one quarter of shoppers (27 percent) anticipate they will be financially better off a year from now, up from a dismal 22 … Continue reading

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SymphonyIRI Uncovers Current and Emerging Trends of Diverse Baby Boomer Generation

At 80 million strong, baby boomers are one of the largest demographics in the United States. They spent more than $160 billion on packaged … Continue reading

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Retailing’s new spin

Makers of gourmet, regional and hard-to-find products are turning to the web to sell and market their products. Continue reading

Posted in 2012 05 Article Archives, Upfront

SymphonyIRI Report Examines Merchandising Trends

In today’s world of economic trouble and conservative purchase behaviors, it is the value proposition that is playing a central role in the enhanced … Continue reading

Posted in News