Tag Archives: word-of-mouth advertising

From the Publisher: Spending money to make money

Company’s that eschew advertising in hopes of saving a few dollars are failing to see the bigger picture.  I had an interesting encounter with … Continue reading

Posted in 2013 10 Article Archives, Columns

Going where the customers are

Social networking is becoming a viable way to attract channel-surfing and budget-conscious consumers. By Deena M. Amato-McCoy Realizing that word-of-mouth is the most compelling … Continue reading

Posted in 2011 05 Article Archives, Tech Solutions