Weis Markets announced the introduction of its new Market Street deli line, a high quality sliced deli meat program offering customers artisanal quality at an affordable price.
All Market Street products are trans fat, gluten and MSG free. The initial roll includes nine main-stay items and is expected to nearly double over the next twelve months to include cheeses, dips and spreads. Current items include: oven roasted turkey, hickory smoked turkey, oven roasted chicken breast, Virginia ham, honey ham Angus roast beef, Angus Pastrami, Angus Corned Beef and Angus Italian beef.
“We considered more than forty different options before settling on our new Market Street line,” said Geoffrey Wexler, Weis Markets’ Director of Deli & Prepared Foods. “Our goal is to offer meats and cheeses that are carefully made with an unrivaled attention to detail and quality that meets our requirements – and most importantly the expectations of our customers who are looking for excellent quality at a sharp price. Market Street does both.”
Market Street debuted on Sunday chainwide and is being promoted in the Company’s weekly circular and in-store with window and stanchion signs, P.O.S material, in-store audio messages and sampling.