Based on increased in-store coupon usage, Food Lion is planning to add more MVP Savings Center kiosks inside their stores to help customers save money on their grocery bills. Since introducing the new MVP Savings Center kiosks inside Food Lion stores last year, kiosk coupons have up to five times the redemption rate when compared to coupons delivered via traditional distribution channels. Based on these positive results, Food Lion is planning to expand the service to other store locations.
The MVP Savings Center kiosks are easy to use. As shoppers enter a store, they scan their personal MVP Card at the kiosk and within seconds receive their personalized coupons based on their household’s shopping history. The targeted offers typically expire on the day they are issued, providing additional impulse to redeem and save. Money saving coupon kiosks can also be found at Bloom (Price Snipper Station), and at Harveys (Harveys Hometown Rewards Key-osk). Food Lion is based in Salisbury, N.C. and operates more than 1,300 supermarkets.