As the produce industry continues to thrive in spite of challenging economic times, the opportunities to learn the latest for global success will be available October 14-17, 2011, at the Produce Marketing Association (PMA) Fresh Summit International Convention & Exposition at the Georgia World Congress Center in Atlanta, Georgia, USA.
“All the savvy new things happening at the show this year will make Fresh Summit that much more powerful,” said John Oxford, president and CEO of L&M Companies, and PMA’s Fresh Summit committee chairman. “The show always sets the trends for the year ahead, not only nationally, but globally. Many consider it the place where ‘next year’ begins.”
Buzzing with energy in a who’s who atmosphere, Fresh Summit is considered the “fashion trends week” for the produce industry. Attendees will catch the latest on flavor, innovation and seasonality. With an anticipated 18,000 attendees from all segments of the supply chain from more than 50 countries, Fresh Summit is the largest exhibition globally for the produce industry. More than 900 exhibitors will tell the story of their products, and service and build business relationships that increase productivity, lower costs and meet consumer demand.
This year’s Fresh Summit offers several first-time-ever benefits.
Expect influential booth visitors: On Monday, an expanded set of buyers will walk the show floor asking questions and building contacts. This includes buyers from institutional feeding operations, cruise ships, hotels and others who haven’t previously attended Fresh Summit. Exhibitors will also be able to tell their story to such consumer-influencers as food bloggers, nutritionists, dietitians and members of the consumer media-all who have been invited to attend for the first time.
Wind down quicker: The schedule for the final day of the show will be more flexible, and shortened. Rather than a general session followed by the expo, booths will be open from 9 a.m. to noon with two education sessions conducted on the show floor (one retail panel and one consumer panel). Read more about them on PMA’s Field to Fork blog.
Watch and like:A continuously updated Fresh Summit Video Wallallows all in the supply chain to post videos, highlighting their impressions about the biggest food industry trends and the value they receive from attending Fresh Summit. Viewers will be able to filter the videos by location, popularity or view it on a map. Viewers can also “like” videos and share them on their favorite social media site. In addition, PMA will host an on-site news program, PMA TV, highlighting each day’s events, interviews with industry experts and on the floor reporting with exhibitors and industry leaders. PMA TV will be available online on PMA’s website throughout the show.
Compete and vote: The popular “Best of Show” exhibitor award will feature a People’s Choice component for the first time this year. The award will go to the company that receives the most votes through an onsite text poll. The winning exhibit will demonstrate effectiveness in overall appearance, product or service presentation and staff performance.
Fresh Summit will also host its first “Sensory Experience” contest, providing exhibitors the opportunity to demo tasty and innovative ways to use their product.