Traced back to Mexico

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HarvestMark de México, subsidiary of YottaMark, Inc., is partnering with GS1 México to provide fresh produce traceability expertise and best practice training to Mexican grower/shippers and exporters. The Fresh Produce Traceability Center of Excellence, a state-of-the-art educational center—created to provide training and demonstrations—was unveiled in the GS1 knowledge center located in Mexico City.


It will feature the HarvestMark traceability platform running HarvestMark PTI, which delivers PTI compliant case-level traceability to meet the upcoming Produce Traceability Initiative deadline, as well as HarvestMark for Items, which extends traceability for a range of pack styles including clamshells, bags and individual PLU stickers. GS1 México and HarvestMark de México will also develop a produce traceability educational curriculum that will include a training program and traceability events, beginning this fall.


“We are honored that GS1 México has selected us for this important program, and we look forward to supporting the new center of excellence,” says J. Scott Carr, CEO YottaMark, based in Redwood City, Calif. “More than 200 HarvestMark PTI systems have been deployed by grower/shippers. Working with GS1, we will provide expertise and best practices that have been proven to work for grower/shippers across Mexico and North America.”


Both companies will work with influential agricultural organizations throughout México to promote fresh produce traceability and compliance with the Produce Traceability Initiative (PTI) deadline of December 31, 2011.


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