Smithfield and Safeway Launch In-store Sweepstakes

Safeway has teamed up with Smithfield, the meat packing company, to offer an in-store sweepstakes. Nine grand prize winners will receive two tickets to Paula Deen LIVE in Sacramento, Calif. and another 100 in the North California Division will win two tickets to the show.

Participating  Safeway Inc. Division stores include U.S. locations of Safeway, Pak’n Save, Vons, Pavilions, Randalls, Tom Thumb, Dominick’s, Carrs, Eagle and Genuardi. Consumers with an in-store Club Card will be eligible to win.

This promotion is part of an ongoing relationship with national grocery retailer, Safeway, say officials at Smithfield. The two companies have a long-standing history of working together to help feed food-insecure families across the country.  In 2011, Smithfield and the United Food and Commercial Workers Union (UFCW) donated 125,000 pounds of protein (500,000 servings) to food banks in Reno, Nev., Denver, Colo., Portland, Ore. and Seattle, Wash., at the request of Safeway.

Smithfield has partnered with other grocery retailers across the country and have, over the past two years, donated to Feeding America food banks and other non-profits more than 13 million servings of much-needed protein.

Paula Deen has been the spokesperson for the Smithfield, Va.-based packer since 2006. All winners will be randomly selected on or about December 15, 2011.

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