It’s time for the Idaho Potato Commission’s (IPC) 21st annual Potato Lover’s Month Retail Display Contest. This February the IPC’s longest-running promotion will offer $150,000 in cash and prizes for the nation’s best retail displays featuring Idaho potatoes, and everyone who enters will receive a free portable iPod docking station.
Erupting volcanoes, helmet-topped spud football teams and giant Idaho maps made of potatoes are just a few of the winning ideas that retailers have employed to drive February spud sales and earn cash prizes. “This is a great way to pep up potato sales during February, which can be a slow month,” said Seth Pemsler, vice president of retail and international for the Eagle, Idaho-based IPC. “Besides the incentive of cash prizes, stores will see increased traffic in the produce department when they put up a creative, crowd-pleasing promotional display. Some of our past winners have reported sales increases of 20 percent, 50 percent and more!”
Retailers will be competing with other stores their own size in one of three categories: 1-5 cash registers, 6-9 cash registers or 10+ cash registers. Entrants within each store category will compete for the following prizes: $1,500 for first place, $1,000 for second place, $750 for third place, $500 for fourth place, $250 for fifth place and 100 honorable mention prizes of $100 will go to displays selected from the remaining entries. The category manager of the store that secures a top place (1st through 5th) will win a matching prize.
Here’s how retailers can enter the IPC Potato Lover’s Month 2012 Retail Display Contest:
- Create an inviting display with fresh Idaho potatoes, an Idaho dehydrated potato product, Mrs. Dash Seasoning Blends and Molly McButter, following the contest rules.
- Put up the display in the store’s produce section for at least one week between January 30 and March 2, 2012.
- Submit a picture of the display and an entry form to the IPC so that it is received by March 16, 2012. Winners will be notified by May 2, 2012.
All entries will be judged on use of Potato Lover’s Month signage, creativity of the display, how the display incorporates the partner products and perceived saleability of the display. Judging will be done by the Potato Lover’s Month Display Contest Review Committee.
Retailers can find contest rules and submit photos at www.IdahoPotato.com/Retail.