Tyson Foods, based in Springdale, Ark., will launch a new holiday promotion with the release of the movie Joyful Noise, hitting theaters January 13, 2012. The family-oriented promotion includes savings on TysonChicken Tenders and a movie ticket giveaway.
Consumers can visit DeliAnytime on Facebook to enter for a chance to win tickets to see Joyful Noise in theaters and find out more ways to enjoy and save on Tyson deli products.
“Retailers have really benefited from Tyson co-promotions with theatrical releases such as Joyful Noise,” says Eric Le Blanc, senior director of Tyson Deli Marketing. “In fact, these types of partnered programs have a proven track record of improving retailer’s sales volume.”
For more information, visit www.delianytime.com.