NPA Celebrates 800th Natural Seal Certification

The Natural Products Association (NPA) has reached another new milestone, celebrating the 800th certification of products and ingredients under the popular Natural Seal program. The first and only natural certification in the U.S., the Natural Seal helps millions of Americans easily identify personal care and home care products that are truly natural.

Natural Products Expo West attendees should plan to attend the NPA Natural Standard Town Hall on March 10 at 2:30 p.m. in Room 213A at the Anaheim Convention Center in California. Find out what ingredients are allowed or prohibited and why. Learn about the certification process and how to identify truly natural products certified by NPA. Free for Expo West attendees.

Key facts:

  • 85,000+ stores carry products with the Natural Seal
  • 607 products and 247 ingredients have been certified natural
  • 64 companies offer NPA-certified products or ingredients

“In almost four years, NPA has certified more than 800 products and ingredients under the Natural Seal. More and more consumers are using the Natural Seal to find natural products at their favorite stores,” says Jeff Wright, NPA president. “We’re pleased that the industry is increasingly rallying to Natural Seal certification. Retailers, manufacturers and suppliers can be confident that a product with the Natural Seal will stand out for consumers.”

All NPA-certified products have been verified to fit the Natural Standard by an independent third party auditor. Among other requirements, NPA certified products are at least 95 percent natural—excluding water. NPA-certified products use natural ingredients from a source found in nature and processed within the list of allowed processes. Products with the Natural Seal must list all ingredients on the package label. NPA also requires 100 percent natural fragrances and colorants.

“The Natural Seal is an easy way to identify natural products for consumers. As consumers demand more natural products, companies participating in the program know the value that the Natural Seal brings to a competitive marketplace,” says Cara Welch, Ph.D., NPA vice president of scientific and regulatory affairs. “We are seeing more manufacturers apply for NPA certification to appeal to consumers, and more retailers asking their suppliers for products certified natural by NPA.”

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