GMDC to Debut First-to-Market Research

The 2012 GMDC General Merchandise Conference in Orlando, FL at the Orlando World Center Marriott will be held June 1st through June 5th. GMDC, in collaboration with Nielsen and Radian, will be presenting two business sessions during the conference. Both sessions are designed to identify the value and opportunities of General Merchandise for both retailers and suppliers, through the lens of the consumer, and will communicate new metrics to help measure and manage the business to drive growth.

On-site at the GM12 Conference, attendees will be the first to experience the following important and anticipated Business Sessions:

GM – Industry Insights & Opportunities: Roger Mercado, Principal with Radian, will be providing General Merchandise Standardization Research that defines the structure of the category and can be used as a resource tool for Retailers, Wholesalers and Suppliers alike. This tool is intended to deliver a hierarchy as a platform for expanding awareness and growth, while communicating statistical data that will pinpoint seasonal and everyday opportunities.

GM Top Retailer Panel, Interview & Discussion: “The Future of GM: Define, Defend and Grow.” GMDC and a panel of retailer and supplier executives, moderated by Todd Hale, SVP Consumer & Shopper Insights at The Nielsen Company, will discuss the importance of GM and the role it will play in strengthening Total Store and retailer’s sales growth and profitability.

“Nielsen will be delivering an expanded view to General Merchandise categories by offering data that has never been reported.” said Mark Deuschle, GMDC Chief Marketing Officer and Vice President of Business Development. “The intent is to advocate for General Merchandise (GM) by presenting facts and interpretation of key insights. The information that will be shared, and will continue to be shared in the future as a result of this research, will provide education regarding methods of how GM is able to influence shopper trip mission, top-line sales growth, improved consumer satisfaction and overall profitability trends.”

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