RIF and Buddig Be A Reader Campaign Announce National Fall Book Tour

Since reading and good nutrition go hand-in-hand to support a lifelong love of learning, Reading Is Fundamental (RIF) and Buddig Lunchmeats have teamed up this fall to sponsor a series of donation events nationwide to help nourish young minds. The events are part of the Be A Reader tour making stops in Oakland, Calif., Charlotte, N.C., Bentonville, Ark., San Antonio, Texas, and Detroit, Mich. For a second year the lunchmeat brand will donate a minimum of $100,000 to RIF to support children’s literacy programs.

“Good nutrition and access to good books are the fundamental building blocks to early learning,” said Tom Buddig, executive vice president of marketing for Buddig Lunchmeats. “We’re thrilled to be sponsoring the Be A Reader tour as this is the perfect age for children to start making better food choices and to learn that healthy food can be delicious and fun.”

During the tour participating students will attend a read-aloud event and receive a new book for their home libraries. The students will also learn about healthy eating habits and how to make good nutrition a part of daily life through discussions and activities.

In addition, RIF and Buddig will donate a 10-title book collection to each school’s library featuring entertaining food-themed books. The book collection was selected by RIF literacy experts because the titles can be used to teach children to read, as well as how to choose and eat healthy foods.

“Access to books and early literacy resources is critical to improving reading proficiency for our nation’s at-risk youth,” says Judy Cheatham, vice president of literacy services for RIF. “Today there’s an average of just one book for every 300 children in low-income neighborhoods. Buddig Lunchmeats and the Be A Reader campaign are helping to close that gap and provide needed books to underserved kids.”

To learn more about the Be A Reader campaign visit www.rif.org or www.buddig.com.

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