United Fresh 2013 to Honor Produce Retail Stars

The United Fresh Foundation, through the Center for Leadership Excellence, is now accepting nominations for the 2013 Retail Produce Manager Awards Program. Established in 2005 by founding sponsor Ready Pac Foods, Inc., the program will honor 25 outstanding retail produce managers at the United Fresh 2013 convention May 14-16 in San Diego.

The Retail Produce Manager Awards Program pays special recognition to produce managers on the front line in supermarkets working everyday to increase sales and consumption of fresh fruits and vegetables. Since the program’s inception, over 170 managers from more than 60 different retail banners have been honored for their commitment to customer satisfaction, innovative merchandising, produce-related community outreach, and recognition among company peers.

“Produce managers are the face of our industry to the consumer,” said Chairman of United’s Retail-Foodservice Board Randy Scott, Category Manager Produce for Delhaize America. “Their creativity and positive interaction with customers can had a tangible effect on all of our bottom lines. This program is a powerful way to send a message to produce managers everywhere that we value what they do.”

This year, 25 award winners, along with their corporate produce directors, will receive complimentary airfare, hotel accommodations and registrations to the United Fresh 2013 convention. The winners will be honored at the Produce Celebration Dinner on Thursday, May 16, where five grand prize winners will be announced as recipients of an additional $1,000 cash prize.

“We salute the incredible work of these men and women who are delivering an exceptional produce experience every day to the consumer,” said Michael Solomon, President and CEO of Ready Pac Foods, Inc. “We are proud to sponsor this program and honored to have such dedicated and talented managers showcasing the best our industry has to offer.”

“We strongly encourage all retailers who want to recognize their best produce managers to nominate them today,” said Victoria Backer, United Fresh senior vice president of member services, foundation.  “This is more than just a plaque to hang on the wall. This program is experience that many have called a “highlight of their careers!”

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