M&M’S have a colorful history that dates back more than 70 years. But never before have fans been given the opportunity to choose the specific color combination for mass produced packages of M&M’S.
Mars Chocolate North America announced that a new limited-edition 8-oz. mix of M&M’S Milk Chocolate and Peanut pouches will hit stores later this month, featuring a never-before-seen blend of colors selected exclusively by fans.
From December 2011 through January 2012, M&M’S Brand asked their community of more than 2.5 million Facebook fans to decide which combination of chocolate shell colors should be featured together in their new 8-oz. packages for a limited time. When the votes were tallied, the winning colors included three existing fan favorites – blue, red and green – as well as three new colors – purple, aqua and dark pink. The new M&M’S color mix will be featured in 8-oz. M&M’S Milk Chocolate and Peanut pouches, available in select stores later this month and nationwide next month.
“M&M’S fans have always been very passionate about the colors of our delicious chocolate candies,” said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. “This election year was the perfect opportunity to allow our fans to express their opinions about their favorite colors – and we are excited to create this new M&M’S color mix based on their response. While the outcome provided an even split between traditional favorites and bold new options, we’re sure fans will have fun debating the choices with every bite.”