Red Bull is debuting three new flavors of its popular energy drink. In red, silver and blue cans, The Red Bull Editions provide the energy and functional benefits of the original, but with the taste of sweet cranberry, fresh lime and fruity blueberry, respectively._
For more than 25 years, millions of people around the world seek daily energy from Red Bull to aid them while engaging in sports, working, studying, driving or for an afternoon pick!me!up.
The Red Bull Editions will launch nationwide in the U.S. in March, 2013 and will be sold as single 8.4 oz cans and 8.4 oz 4!Packs, priced in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.
The innovation in flavors comes hot on the heels of the successful Red Bull Total Zero launch in early 2012. Red Bull Total Zero offers zero calories, zero carbs and zero sugar.
Energy drinks are seen as the fastest growing segment within the beverage category – projected by Mintel to grow 86% over the next five years to an $11.9 billion dollar category in the United States. Red Bull continues to lead this dynamic category and is the primary investor in its growth.