Velvet Ice Cream lovers will soon see a brand new look on their favorite ice cream. Velvet has redesigned its ice cream packaging, which is rolling out to grocery stores and other retail outlets this week. Velvet fans will find that the new cartons continue to feature the same recipe and taste, and will remain in a 56-ounce container.
On each new carton, a ribbon displays the product name, with an illustration and a clear description of each flavor perched below. Company officials described the new package as pure, clean, classic and not at all fussy. A block print-style image of Ye Olde Mill, where Velvet Ice Cream is produced in Utica, Ohio, is featured above the signature Velvet logo. Ye Olde Mill hosts more than 150,000 guests each year May through October, offering free factory tours, a traditional ice cream parlor, restaurant, an ice cream and milling museum and picnic and play spaces.
“We expect our customers to smile when they see the new Velvet Ice Cream packaging,” says company President Luconda Dager. “The sleeker design still pays homage to Velvet’s farm-fresh, locally owned and produced quality, while giving a nod to our company’s rich history of nearly 100 years.” Dager added that Velvet’s commitment not to shrink their package size offers the kind of value that really resonates with their customers.