Wallaby Yogurt Company, a family-owned producer of organic yogurt, announces the launch of Wallaby Organic Greek Nonfat Yogurt. After its successful introduction of Greek lowfat yogurts in 2012, Wallaby expands its Greek yogurt offerings to include a nonfat variety.
“When we launched our first line of Greek yogurts last year, we had no idea how popular it was going to be,” says Kathy Housman, national sales manager for Wallaby. “Even though there were already a lot of competitors in the category, there weren’t any offering a Greek yogurt that was organic and had the unique creaminess that Wallaby is known for. This became even more apparent after we launched and our sales went through the roof in the first quarter.”
Having perfected its Greek yogurt recipe, Wallaby now plans to capture an even larger share of the Greek yogurt market with its new line of Organic Greek Nonfat Yogurt, say company officials. According to Housman, nonfat yogurts represent the largest segment of competitors’ Greek yogurt sales in the natural channel; targeting the nonfat segment was the natural next step for Wallaby.
Wallaby Organic Greek Nonfat Yogurt provides calorie-conscious consumers with a protein-rich snack or meal substitute. All Wallaby Organic Greek yogurts are strained, which is the authentic way of producing the thick, rich texture that has made Greek yogurt so popular.
Wallaby Organic Greek Nonfat Yogurt is available in Lemon, Mixed Berries, Peach and Raspberry. The 5.3-oz. flavored varieties (suggested retail price $1.99) feature a two-compartment cup, allowing consumers to control the amount of flavor they get with each spoonful. Traditional plain yogurt is also offered in 6- (SRP $1.99), 16- (SRP $3.99) and 32-oz. (SRP $6.99) sizes. The line is currently sold nationwide in Whole Foods Market.