The Dutch Masters cigar brand is adding Sweet Cigarillo to its line-up of Natural Leaf wrapped cigarillos. Distributed by Fort Lauderdale, Fla.-based Commonwealth–Altadis, an Imperial Tobacco Group company, brand representatives say the introduction of Sweet Cigarill, is generating a lot of attention.
“The Dutch Masters brand is the leading mass market natural leaf wrapper cigar brand in the U.S.,” says senior brand manager Christine Umstead. “As trends within the cigar category shift toward smaller formats, Dutch Masters brand cigarillos continue to show gains. This sensational new cigar is sure to please the adult cigar consumer.”
It is available in a three-cigarillo Fresh Loc foil pouch, along with consumer-price promotions and point-of-sale materials.