Start Your Next Family Adventure with Tofu
House Foods America, a national tofu producer, has joined forces for its latest promotional campaign with The Croods, the newest 3D animated film from DreamWorks Animation, in theaters on March 22. The alliance will allow House Foods America to feature The Croods’ characters in promotion of its tofu product line as well as limited time inclusion on packaging. This is not the first time House Foods has worked with DreamWorks Animation; past collaborations include Kung Fu Panda 2 and Madagascar 3: Europe’s Most Wanted. House Foods’ The Croods campaign begins March 1, 2013 and will run through April 30, 2013. The promotion includes:
- Outdoor advertisements from March 8th through April 4th
- Free Standing Insert (FSI) newspaper coupon advertisement on March 24th
- In-store food demonstrations and sampling nationwide of some of House Foods’ favorite tofu dishes
- The “Home Sweet Home” sweepstakes, promoted through the House Foods website and Facebook page from March 15 – April 15. Consumers will be given the opportunity to enter to win the grand prize: one $3000 gift card towards a kitchen makeover. Additionally, 25 first prize winners will receive a pair of movie certificates to see The Croods.
“After several previously successful partnerships, House Foods America is thrilled to be partnering again with DreamWorks Animation,” said Yoko Difrancia, public relations and advertising manager of House Foods America. “Our promotion is geared towards creating lifelong tofu fans and raising tofu awareness through fun characters through family-friendly films like The Croods.”
The Croods tells the story of the world’s first family road trip. When their cave is destroyed, the Crood family must embark on a comedy adventure into strange and spectacular territory in search of a new home. As if patriarch Grug didn’t already have enough to handle, it goes from bad to worse when they encounter an imaginative nomad named Guy. With Guy’s help the Croods conquer their fear of the outside world and discover that they have exactly what it takes to survive – each other.