Getting warmer

CSC_GrumaCSCAMEX a developer of temperature-controlled merchandisers for the retail industry, is announcing the introduction of the T-01 Warm Tortilla Merchandiser.

“Over the past three years of listening to our clients in Mexico and the United States, they had expressed a need for a visual merchandiser that effectively displayed warm fresh tortillas. Our clients required that it be well lighted, temperature controlled, the ability to retain the moisture in the tortillas and be energy efficient,” says Max Calva, director of operations in Latin America.

CSCAMEX worked with Mission Foods and thoroughly tested the merchandiser in Mission Food’s labs with its New Tradicionales brand of fresh tortillas. The testing duration was one month. During the test the T-01 merchandiser repeatedly merchandised the tortillas as desired—warm, moist and fresh, say company officials.

Several large supermarket chains both in the United States and Mexico have placed orders for the T-01 tortilla merchandiser. “We look forward to helping these supermarket chains increase their tortilla sales while reducing their shrinkage,” says Chip Aschinger, president and CEO.


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