For the third year, Pop Rocks is holding its My School Rocks promotion. For retailers, the promotion offers a back-to-school themed, 144 count shipper / powerwing to support the Pop Rocks – My School Rocks contest. Each shipper / powerwing contains 72 packs each of the standard .33-ounce strawberry and watermelon Pop Rocks popping candy flavors.
“Each year we enjoy hearing the positive comments from kids about their schools,” says Armando Carrillo, sales vice president. “We are happy to be in our third year of this successful promotion that rewards positive thinking and encourages school and community pride.”
Pop Rocks has added social media to its list of supplies to engage consumers. The sweepstakes, to be held July 15th through Sept 8th, will award an iPad to a student who is proud of their school. Back-to-Schoolers can easily enter by visiting Pop Rocks’ official website: www.pop-rocks.com and relating why their “School Rocks” via an online entry form. The contest will be heavily promoted on the Official Pop Rocks Facebook Fan Page at www.facebook.com/PopRocksCandy.
The special Back-to-School Shippers will be in stores during the months of July and August, with pre-booking until April 30th. Each shipper is 43.3 inches high x 13.8 inches wide x 13.8 inches deep when standing up. Pop Rocks candies suggested retail price is $.89 – $.99.