Crunch Pak, the fresh sliced apple specialist, is headed for a year long run on Broadway; the company will participate in marketing campaign that puts its fresh apple product portfolio on display on a gigantic electronic billboard in the heart of New York City’s world-famous Times Square.
The billboard, located at 1541 Broadway, is the only bi-directional screen in Times Square with screens that measure 10-feet by 90-feet. The first Crunch Pak ad will start running later this month and will appear more than 17,000 times over the agreement period.
“The screens reach out over the sidewalk to engage millions of people every day,” says Tony Freytag, senior vice president of sales and marketing. “This particular billboard is located in the heart of Times Square and is the only screen that you can see from all corners of the square due to its unique bowtie-shaped design.”
Times Square is a major commercial intersection in New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. More than 1.5 million people pass through Times Square daily; with an average of more than 547 million visitors annually.
The ability to reach millions of people from across the United States is what appealed to Crunch Pak about the campaign, Freytag says.
“We are in 18,000 stores across the country and the billboard gives us an opportunity to reach a cross-section of our consumers as well as our local shoppers in New York City who can find us at places like Shoprite, King Kullen, Target, Walmart, Costco and through FreshDirect,” Freytag says.“We have the flexibility to tell all the many stories we have in 15 second increments.”
In addition, the billboard is visible by television viewers of the Macy’s Thanksgiving Day parade – generating millions of additional media impressions.
“This campaign is our opportunity to show our retail partners that we support them by doing what we can to build awareness for Crunch Pak as a national brand,” Freytag says.