Two Councils to Launch at United Fresh 2013

Two new United Fresh councils will convene for the first time at United Fresh 2013 in San Diego, May 14-16. The Produce Marketing & Merchandising Council and the Finance & Business Management Council will engage United volunteer leaders and build marketing and business value for all members.

Roger Pepperl, Stemilt Growers, will serve as Chairman of the Produce Marketing & Merchandising Council, which is composed of more than 30 fresh produce marketing leaders. The Council will work to develop United programs that drive value in consumer marketing, branding, social media, point-of-sale strategies, retail partnership programs and other merchandising components. With an overall goal to better understand and serve the end consumer who chooses fresh produce at retail stores or restaurants, the new council will bring together marketing and merchandising experts from all segments of the industry to address priority issues and enhance the sales and profitability of our industry.

The initial slate of volunteers on the Produce Marketing & Merchandising Council for 2013-2014 are:

Roger Pepperl, Chairman, Stemilt Growers
Nick Bergstrom, Pero Family Farms
Jacqueline Bohmer, Mexican Hass Avocado Importers Association
Chris Bartley Christian, California Strawberry Commission
Barbara Dan, Ready Pac Foods
Lisa Davis, Edge Sales and Marketing
Julie L DeWolf, Sunkist Growers
Tony DiNovo, DNO
Charlie Eagle, Southern Specialties
Natalie Erlendson, Sun World International
Cindy A. Jewell, California Giant Berry Farms
Douglas Kling, Village Farms
Paul Kneeland, Kings Food Markets
Cristie Mather, Pear Bureau Northwest
Mark Munger, MCL Fresh
Gary Myracle, Associated Wholesale Grocers
Larry Narwold, River Ranch Fresh Foods
Scott Owens, Paramount Citrus
Jennifer Pelayo, Advantage Sales & Marketing
Audra Pura, Earthbound Farm
Robert Rinker, Fresh Link Group
Greg Robertson, Phillips Mushroom Farms
Bill Schneider, Melissa’s/World Variety Produce
Drew Schwartzhoff, C.H. Robinson Worldwide
Sarah Seebran, Bland Farms
Shannon Shuman, The Packer Publications
Kori Tuggle-Dinner, Ocean Mist Farms
Chris Veillon, Mastronardi Produce
Joe Watson, Rouses Markets
Mary Wright-Rana, PRO*ACT
Megan Zweig, DMA Solutions

The Finance & Business Management Council will also hold its inaugural meeting at United Fresh 2013. Scott Danner, Liberty Fruit Co. has been selected as Chairman and will lead the council in working to provide member companies with a vetted source for information, benchmarking data and programs to assist them in running their business operations. The council will focus on a range of business issues impacting companies such as financial and strategic planning, family business and estate transfer, financing and investment, human resources issues such as insurance and health care and other critical business functions.

The initial slate of volunteers on the Finance & Business Management Council for 2013-2014 are:

Scott Danner, Chairman, Liberty Fruit Co.
Phillip Brooks, H. Brooks & Company
Chris Hagemann, N2N Global
Sue Hunter, Strube Celery & Vegetable Company
Robert Kershaw, Domex Superfresh Growers
Bob Kiehnle, PRO*ACT
Daniel D. Marchetti CPA, Urschel Laboratories
Rob Mumma, Belair Produce
Steven P Ottum, Potandon Produce
Jason Pounds, Hardie’s Fruit & Vegetable Company
Toby Purse, Lipman
Loretta Radanovic, Four Seasons Family of Companies
Philip Taluban, Ocean Mist Farms
Greg Wohlleb, Bunzl

“These two new councils will broaden the produce industry’s resource base in marketing and business matters, aspects that can be key determinants of a company’s success,” says United Fresh CEO Tom Stenzel. “The expertise represented by United’s volunteer leaders is unrivalled, and we are looking forward to working with them to strengthen the entire industry and develop programs and services to serve our members needs.”


The Produce Marketing & Merchandising Council and the Finance & Business Management Council will hold meetings at United Fresh 2013, May 14-16 in San Diego. To register for the convention, please visit


This entry was posted in News and tagged , , , . Bookmark the permalink.