Potatoes Get Spiced Up

BlackGoldMockUp_021213Teaming up with McCormick Produce Partners seasonings, Black Gold Farms has created an easy-to-prepare, value-added fresh potato side dish. Black Gold Farms will introduce its one-of-a-kind product this summer: a fresh package of red potatoes, expertly paired with one of three McCormick Produce Partners seasoning blends: Roasted Italian Herbs; Roasted Onion and Garlic or Roasted Garlic and Rosemary.

Research from the United States Potato Board, as well as consumer trends and retailer  feedback, indicates that consumers are looking for new ideas on what to make with fresh potatoes as a side dish, say company officials.

“Unlike other convenient potato products that have to be refrigerated or require special packaging, these new clamshells offer consumers the benefit to see the fresh potatoes with great flavor options that are convenient to make. They are the perfect complement to any home-cooked meals,” says Glen Reynolds, national director of produce sales.

The pairings are designed to provide consumers flexibility when preparing dinner by reducing prep time and eliminating the guesswork for making fresh, delicious, family-friendly potatoes, adds Reynolds.

The product’s clamshell packaging was developed to maintain the quality and freshness of the red potatoes. To make the product, the at-home cook simply rinses and cubes the potatoes, tosses them with oil and adds the spice packet, which is included in the container and bake.

The new products – and a complimentary, high-graphic, free-standing retail display – are an extension of Black Gold Farms’ “Better with Reds” campaign. That campaign features several customized retail tools including in-store point-of-sale materials, social media, a consumer-based micro site www.betterwithreds.com, and other consumer-specific value-adds that highlight the versatility, flavor profile and nutritional benefits of red potatoes.

Black Gold Farms will work with retailers and cross merchandising partners to customize the promotion of these new red potato products for their stores.

Black Gold Farms

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