The Hartman Group has launched a new video-based website at hartbeatvista.com. The in-house-designed site, created and developed by The Hartman Group’s digital production and marketing teams, represents the company’s commitment to the evolving content needs of the food and beverage marketplace.
“HartbeatVista.com was developed because we recognized that technology and the digital age are altering how people obtain, absorb and share information,” says Laurie Demeritt, chief executive officer of The Hartman Group. “This site elevates the data, insights and unique perspectives that so many companies across food and beverage industries have relied on from our hartbeat newsletter, but now in a reimagined way through video.”
Based on The Hartman Group’s extensive knowledge and expertise in understanding how consumers navigate food culture, the site offers:
- New types of original content on insights, trends and more from The Hartman Group’s own social scientists and research and business analysts;
- “Foodville,” a custom-created animation short documenting the Appleton family’s misadventures of daily life with food;
- Relevant open-market content for the food and beverage marketplace curated by Hartbeat Vista editors; and
- One source, making it easy for industry professionals to find information, insights and trends in food culture.
A unique segment on HartbeatVista.com is the Consumers About Town series of videos where, true to The Hartman Group’s ethnographic research heritage, visitors can see and hear from consumers themselves.
The Internet is a confusing place to navigate, and inboxes are overcrowded with fragmented, often meaningless content. HartbeatVista.com is one of those rare opportunity moments when factors align and an innovative, distinctive new way to engage content occurs at precisely the right time when industry professionals and companies need it and can now access it.