Good Tastes, creators of “crave-worthy” frozen meals, announced at the Fancy Food Show in New York the addition of two gluten-free options to its 100% natural line of gourmet frozen mac & cheese. The new flavors, Four Cheese and Caramelized Onion & Herb, were developed in response to increasing consumer demand for gluten-free foods due to the rise in gluten sensitivities and Celiac disease, company officials say.
“Good Tastes’ new gluten-free flavors are the very best frozen mac & cheese I have ever tasted. I served the gluten-free Four Cheese last week for dinner and my daughter said it was better than mine!,” says Mary Pelkey, a representative at Associated Buyers. “By adding gluten-free options to the all-natural line, Good Tastes is filling a void in the marketplace. We’re excited about growing the business with them.”
The new options join Good Tastes’ four non-gluten free flavors Four Cheese, Wild Mushroom, Bacon & Shallot and Brie & Fig. All six offerings are made with award-winning Cheddar & Monterey Jack from Pineland Farms, an artisanal dairy farm and creamery in Maine, and are available online and nationwide in over 500 retailers in 22 states including specialty and natural food shops, and larger retailers such as Whole Foods, Roche Bros. and Hannaford.
Sarah Pike, founder of Good Tastes says, “Good Tastes was conceived so busy people could eat exceptional food, without a lot of fuss, and expect something more from the frozen food aisle. We added the gluten-free options so those with gluten sensitivities can also enjoy the decadence, convenience and comfort of our mac & cheese for themselves or to share with friends when the moment strikes.”
Mass.-based Good Tastes uses ‘the best ingredients we can get our hands on’, sourcing from local and regional sustainable farmers and producers, then freezing the goodness in, the way grandmothers did years ago, officials say. The company is one of the first 15 in its state to earn Benefit Corporation (“B Corp”) status and meets rigorous standards of social and environmental performance, accountability, and transparency.
To further this commitment, Good Tastes established Taste Trace, an initiative that demonstrates its pledge and transparency to seek out ingredients that are produced in ways that are good for communities and a healthy planet.