The Seminole Tribe of Florida through its growing citrus production business, Seminole Pride, has acquired a majority interest in Noble Food Service, the sales and marketing division of Noble Juice of Winter Haven, Fla.
By joining forces in a sales and marketing operation, Seminole Pride and Noble Juice will create one of the industry’s most extensive line of citrus juices and expand their distribution to more restaurants, schools, hotels, hospitals and catering operators throughout the United States, said Tony Sanchez, president of the Seminole Tribe of Florida, the Tribe’s business development arm.
“Our combined entity offers everything from premium orange juice, which is the standard bearer of citrus juices, to a full array of specialty citrus juices, the fastest-growing segment of the business,” says Sanchez.
Seminole Pride products will now be sold through a broad national network of juice retailers, while Noble Juice will benefit from the minority supplier status of Seminole Pride. The two entities will share profits from future growth.
Citrus juices sold through Noble Food Service include:
• Red grapefruit
• Blood orange
• Pummelo Paradise
• Tangerine guava mango
• Tangerine clementine
• Organic orange
• Organic orange tangerine
• Organic grapefruit
Noble Food Service also markets organic apple juice, lemonade, organic lemonade and bottled spring water.
“The Seminole Tribe of Florida and the Roe family share a strong commitment to the sustainability of Florida’s bounty,” says Quentin Roe, chief executive officer of the Noble companies, including Noble Food Service. “In addition to responsible growing practices, we both feature eco-friendly containers, including the juice industry’s only 100 percent plant-based bottle and label.”